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E-Star Consulting
addresses strategy, planning and implementation issues across the following
service areas, using a fact-based, market-driven approach:
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Market Strategies
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We
work with clients to build substantial, profitable
growth through superior marketing. Our strengths in industry/client knowledge, strategy, and organization are marketing
professionals with deep expertise in branding, sales, pricing, customer
relationship management, and e-marketing.
Through the understanding of customer segments and needs across their functional, relationship, and process
dimensions, we enable your company to
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stimulate growth through a comprehensive approach to business-to-business
marketing that covers strategic issues, marketing tactics, and organizational
choices |
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develop comprehensive strategies
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build marketing organizations that contribute directly to growth
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customize your CRM strategy, identify opportunities to improve loyalty, and reshape
"go-to-market" programs for clients |
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develop qualitative and quantitative market research that reveals insights into
markets and customer needs, enabling your organization to address critical business issues |
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improve customer loyalty.
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Growth
Strategy and Planning
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Continuous
innovation is the hallmark of great brands and great businesses. E-Star consultants
have worked with some of the leading companies in developing new product
strategies, processes and concepts, including concept testing and launch
planning.
Growth strategy begins with a strategic audit to identify customer needs,
opportunities, and brand leverage points. Adjacent growth opportunities
– new products, new markets, new channel initiatives, etc. –
are then identified and prioritized using strategic, financial and brand
screens. New concepts are then developed and optimized with customers, with
implementation planning a final step. Throughout the process, customer
input is balanced with management judgment to ensure that distinctive, implementable
solutions emerge.
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Brand
Strategy and Brand Building
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What should
my brand stand for and deliver on? How many brands should be supported and
through what means? How should a newly acquired brand be integrated into
the existing brand portfolio?
These and other issues are addressed in our brand strategy practice, which
focuses on establishing the brand identity, brand positioning and brand
architecture, at both the corporate and product level. Brand strategy is
designed to create a vision for the optimal brand/customer experience, and
translate that vision into efficient and effective action plans for
delivering on the brand promise across key customer touch points.
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Market
and Competitive Analysis
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Who are
the most attractive segments to target? What are their key attitudes, behaviors
and benefits sought? How are key industry competitors responding, and what
"white space" opportunities should be pursued?
Offered as either a stand-alone service or as an input to other services,
market assessment and competitive analysis provides a critical input to
strategy formulation. Market segmentation, customer interviews/focus
groups, trend research, and best practice studies are just some of the
methods we employ in gaining market and competitive insight. Whether
fielded in-house or through one of our research vendors, we provide the
necessary fact-based reasoning in support of strategic decision-making.
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IT Strategy & Mgmt
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A
clear and compelling strategy is key to any organization's success — from
go-to-market propositions to IT investments to financial and performance goals.
E-Star Consulting can help you develop a vision that will achieve and sustain superior overall performance,
competitive advantage and shareholder value.
Our work enables your organization to
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have more intense, frequent and critical information
exchanges with partners & customers |
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organize to enable technology to support new business objectives
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involve business leaders in the technological decision-making process
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ensure the governance and organization of the enterprise adhere to its
standard technologies |
We design and develop IT architectures.
We evaluate and select the best technologies and providers to execute your technology strategy
Assessment of current technology, strategy. development, and gap analyses, designing and developing architecture and infrastructure frameworks, evaluating and selecting the best technologies, partners and providers and managing the execution of your program to ensure continuous improvement.
We assess and mitigate physical, cyber and personnel risks across your organization and extended enterprise.
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