AGRI-TOURISM MASTER PLAN
(Year 2006-2020)
7.0 DEVELOPMENT OBJECTIVES &
STRATEGIES FOR AGRI-TOURISM


As this plan contains strategic interventions for the promotion of tourism and agricultural development for the province of Biliran, the development objectives have to be clear and the interventions doable. The proposed strategies/interventions as outlined in this chapter are based largely on the objective analysis and evaluation of the current situation.

7.1 Vision

The vision set forth for this plan is "Biliran Vision 20/20: The Agri-Garden of Eastern Visayas."

7.2 Mission
The major objectives for the tourism and agriculture sub-sectors as embodied in the master plan are stated as targets that the proponents, the Provincial Government of Biliran and the other major stakeholders, wish to attain within the plan period. These mission statements are the following:
  • Increase employment rate to ____% by 2020
  • Minimize crime incidence to/by____%
  • Double investments in tourist facilities
  • Increase investments in agri-production and processing to/by ______% and _____%, respectively
  • Increase forest cover to _____%
  • Increase revenues through agri-tourism by ____%
  • Increase land access to agricultural production areas and tourist spots to 80%
  • 80% utilization of agricultural lands
  • Increase the volume of aquamarine products to ____MT
  • Enactment of an Environment Code 2007
  • Enactment of Investment Incentive Code
  • Increase the coverage of Level III water supply to ____%
  • Improve the delivery of basic social services
  • Adoption of efficient solid waste management by all barangays
  • Provision of reliable, affordable and sustainable power supply
  • Full access to transportation and communication facilities
  • Increase availment of finansng services to /by ____(% or PhP)
  • Increase to tenfold the participstion of agri-tourism based small and medium enterprises
  • Strengthen public-private sector partnership on agri-tourism initiatives
  • Rationalize the agri-tourism industry

7.3 Strategies


The attainment of the province's vision and mission would depend largely on the adoption of the following strategic interventions, which could fully tap the opportunities and at the same time minimize the magnitude of the problems, issues and threats to the development of the agriculture and tourism sub-sectors:

1. Increase employment rate to ____% by 2020
  • Capability building for Agri-tourism development (All sectors - women, farmers, tourist experts, tourism councils, etc.
  • Institutionalization and strengthening of PESO for private sector tie-up for overseas and domestic employment
  • Jobs fair
  • Establishment of off and on-line PhilJobnet
2. Minimize crime incidence to / by____%.
  • Intensify Peace and Order Initiatives
3. Double investments in tourist facilities
  • Collection of artifacts for the provincial museum
  • Pilot Investor Matching Program
  • Establish mangrove sanctuaries
  • Develop medical tourism
  • Encourage private individuals to put up hotels
  • Establish and manage fish sanctuaries
  • Higatangan, Maripipi, Biliran Island Hopping
  • Development of Parks

4. Increase investments in agri-production and processing to /by __% and __%, respectively
  • Promotion of rice production technology through the use of certified & high yielding varieties & utilization of cost reduction technology such as IPM and Organic Farming
  • Implementation of Animal Dispersal Program
  • Management and Maintenance of the Provincial Cattle Breeding Center
  • Implement an effective Animal Health Management Program
  • Intensify Artificial Insimination of Hogs and Large Cattle
  • Management and Maintenance of the Provincial Livestock and Poultry Center
  • Increase yield of coconut per hectare to be pegged at 0.50 MT/ha.
  • Boost the Provincial Coconut Industry through the implementation of SICAD in coconut areas
  • Establishment of Mini-Mango Processing Plant
  • Provision of credit access to ARBs for the purchase of pre harvest facilities
  • Construction of fish port with cold storage
  • Establishment of Livestock Auction Market
  • Construction of new slaughterhouse
  • Provision of pre/post harvest facilities
  • Maximum utilization of coconut products and by-products
  • Establishment of Agri-tourism Marketing Assistance & Information System
  • Maximize utilization of romblon, abaca, nito and coconut by-products
  • Proliferation of income-generating livelihood projects (IGP) specially to agrarian reform beneficiaries
  • Application of the whole net strategy to generate coco value added products

5. Increase forest cover to ____%
  • Massive reforestation and rehabilitation of denuded uplands and watershed areas (200 has./yr. from 2006 - 2008)
  • Invite private citizen in the rehabilitation of open and denuded public lands thru socialized industrial forest management agreement

6. Increase revenues through agri-tourism by ____%
  • Enhancement of Aquamarine livelihood options through specialized credit windows
  • Promotion of ARC products waged at provincial and national level would generate revenue in return
Note: All other proposed programs and projects in this Master Plan would eventually lead to the increase in revenues of the province.
.
7. Increase land access to agricultural production areas & tourist spots to 80%
  • Construction/concreting of access roads
  • Construction of farm-to-market roads
  • Construction of bridges among FMRs

8. 80% utilization of agricultural lands
  • Encourage the planting of fruit-bearing and flowering trees along the highways for aesthetics
  • Provision of efficient agri-infra support facilities like irrigation systems
  • Promotion of intensified and diversified farming
  • Strengthen the local seed industry
  • Construction/rehabilitation of irrigation systems
  • Construction of farm-to-market roads
  • Promotion/production of high-value commercial crops
  • Construction of river/flood control
  • Coconut planting/replanting of senile/old unproductive trees to coconut hybrid varieties
  • Contract Growing
  • Completion of Land Acquisition and Distribution (LAD) of all CARPable public and private agricultural lands by 2010 and the subsequent installation of farmer-beneficiaries.
  • Intensify cassava production as source for raw materials for cassava by-products

9. Increase the volume of aquamarine products to ____MT
  • Adopt a Provincial Coastal Resource Management Plan
  • Provision of budget for any CRM activities in barangay, municipal and provincial level
  • Declaration/establishment and maintenance of marine protected areas or fish sanctuaries regulation for use of active gears and fine mesh nets
  • Promotion of freshwater aquaculture (Tilapia) brackishwater and marine aquaculture.

10. Enactment of an Environment Code by 2007
  • Enactment of Municipal Environment Code
  • Provide logistic support to task force kalikasan
  • Unification of the 8 Municipal Fishery Ordinances based on RA 8550
  • Prohibit littering in all areas and making it the responsibility of residents, institutions, commercial and industrial establishments to clean their surroundings
  • Create an environment and natural resources office (LGU-ENRO)
  • Emission testing of vehicles and firms
  • Execution of MOA in the delineation of municipal marine water of each concerned municipalities
  • Creation of Municipal Task Force Kalikasan
  • Procurement /construction/deployment of permanent buoys

11. Enactment of Investment Incentive Code
  • Enactment of Municipal Investment Incentive Code

12. Increase the coverage of Level III water supply to ____%
  • Availment of Agrarian Reform Infrastructure Support Project (ARISP), RWS component particularly with potential ARCs
  • Increase volume and coverage of Level III WSS

13. Improve the delivery of basic social services
  • Advocacy in agri-tourism and solid waste management program in schools at all levels
  • Logistic support for sustainable operation of social welfare service centers to include hospitals, crisis center and medical clinics
  • Home and Camp-stay Program
  • Provide logistic support and insurance benefits to deputized fish wardens/FLET members

14. Adoption of efficient solid waste management by all barangays
  • Promote the practice of waste segregation and waste minimization at source.
  • Strict enforcement of Waste Management Ordinances
  • Encourage the component municipalities to have their own sanitary landfill
  • Implementation of Waste Segregation & Reduction Program in all barangays
  • Improvement of Naval Waste Disposal System
  • Construction of Sanitation & Sewerage Project

15. Provision of reliable, affordable & sustainable power supply
  • Development of alternative power supply
  • Development of Geothernal Power Source

16. Full access to transportation and communication facilities
  • Construction of new bus terminal
  • Construction of seawalls/shore protection
  • RORO port development
  • Biliran Circumferential Road
  • Naval-Caibiran Cross Country Road

17. Increase availment of financing services to/by _____(% or PhP)
  • Credit assistance for crop damage protection fund
  • Livelihood credit assistance for crops and farmers association
  • Credit access or micro financing to ARB organizations for production purposes
  • Expand the service coverage of NLSF Livelihood Credit Assistance Program (LCAP) to increase the entire scope of the ARC clusters
  • Increase the ceiling of ARISP Agri-Development component from P 250,000.00 to P 500,000.00
  • Intensify resource mobilization through accessing from funding agencies through release of grants or livelihood projects

18. Increase to tenfold the participation of agri-tourism-based small and medium
Enterprises (SMEs)

  • Implementation of sustainable Agri-based Rural Enterprise Development Program (SARED)
  • Trainings on improved Production and Management technologies (Crops, Livestock and fisheries)
  • Field exposures / Lakbay Aral to outstanding farms/projects
  • Market promotion through for a, symposium ,agri-fairs and market encounters
  • Provide direct market linkage/matching
  • Proper packaging and product development
  • Activation of two KALAHI Farmers Centers (KFC)

19. Strengthen the public-private sector partnerships on agri-tourism initiatives
  • Tap cooperation of private individual and entities in agri-tourism councils
  • Creation and strengthening of provincial, municipal and barangay tourism councils
  • Sustain complementation / collaboration schemes with LGUs and other stakeholders
  • Concerted efforts of LGUs ( municipal and provincial government) in fishery protection, management and conservation
  • Encourage partner NGOs and NGAs and other institutions mobilize technology transfer and financial resources in any CRM initiatives
  • Create / activate Municipal Fishery Law Enforcement Team and FARMCs
  • Conduct trainings on PARA Vets
  • Net working with National Offices (DA )
  • Forge a closer collaboration with different stakeholders so that their distinct yet complementary programs/projects will have greater impact on ARC development.
  • Build solidarity across and among different interest groups to harness the full potentials of the countryside as the foundation for sustainable and equitable AR
  • Share responsibility for capital, technology and social resource infusion among partners from other government/line agencies, civil society organizations and business/private sector

20. Rationalize the agri-tourism industry
  • Increase the number of tourism experts
  • Institutionalizing a provincial beautification program
  • Creation of Tourism and Investment Promotion Office
CONTENTS

1.0 Introduction
2.0 Summary
3.0 Planning Framework for Agri-Tourism Development
4.0 Provincial Profile
5.0 Agriculture & Tourism Situationer
6.0 Development Challenges & Issues
. SWOT ANALYSIS
7.0 Development Objectives & Strategies for Agri-Tourism
8.0 Investment Program

List of Figure
B-1 Tourist Map
B-2 Transportation & Accessibility
B-3 Tourist Establishment
B-4 High Value Crops
B-5 Aquamarine Development
B-6 Forestry Development
B-7 Agri Processing Plant & Marketing Assistance Centers
B-8 Utilities & Communication Facilities
B-9 Tourist Assistance Center
B-10 Waterfalls Development
B-11 Level III Water Supply Development
B-12 Port Development & Shore Protection
B-13 Tourism Investment
B-14 Small Medium Enterprises Development
B-15 Livestock & Poultry Development
B-16 Waste Management, Sanitation & Sewerage
B-17 ARC Cluster
B-18 Production Support Infra
B-19 Geo-Hazard
B-20 Policy Support

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