1. Draw up a clear version of the consumer decision-making model that will be the basis of your representation. You may choose one of the models from the Green Zone Week 4 links, or synthesise material from several of the links into your own preferred model. In either case, try and sum up your model as a flow chart, so that it gives you an idea of the flow (and hence the navigation in your implementation) of the decision-making process.
2. Give detailed consideration of how this model will map onto your chosen product, since fairly abstract boxes in a decision-making process such as 'consider the key attributes of the product' will have to expand into an ordered consideration of the key attributes of your particular product.
3. Draw up a list of the media elements (texts, images, moving images, sounds, graphics, animated graphics) that are required to support each stage in the decision-making process for the potential purchase of your product.
4. Draw up a plan of action - including such items as resources required, personnel, timescale - for creating each of the media elements listed above. Don't be too perfectionist about this, as we are only trying to construct a prototype to establish principles. For example, the resources required to produce a sound (such as your product beeping when buttons are pressed) will probably only be a suitable microphone/mic and headset combination to plug into a classroom pc, not a fully-equipped sound studio.
5. Draw up an architecture for a pure Flash movie or Flash-augmented web site that encapsulates your decision model and the rich media needed to support decision making.

Next week, implementation begins.