Zapaz Increases the Value of Advertising Real Estate - By driving the online viewer directly to customized product information , increasing the lifetime of each advertisement as it site on a "virtual coffee table" for as long as the advertiser/publisher wishes - By increasing the effectivness of advertisement campaigns,by bringing all media forms of advertising into one dynamic location Zapaz facilitates Communication - By providing an online platform that is accesible through all emeging internet technologies - By providing community features such as product reviews, Zapaz will enhance and consumers. - By easing and expanding advertisers' and consumers' ability to directly communicate with each other via multiple means phone, fax, e-mail, chat Zapaz Delivers Market Inteligence - By offering to publishers and advertisers a wide range of cost-effective, specialized, real time market intelligence reports that track the consumer along the entire purchase proccess