Advertising on the edge
Making use of every inch of promotional space. H.W.
Turner was obviously
determined to catch the eye of pedestrians and travellers on their way
down
St Helens Street towards the town centre. He - it usually was a 'he' -
made
use of the projecting edge of the building which houses Robertson's
Florist
shop for a vertical sign in plain capitals on a pale-coloured painted
panel
with rounded corners. Just the width of an alleyway gives enough
advertising
space! There are centred full-stops after the 'W' and second 'R'.
(Close-up
below.) Just round the corner in Argyle
Street see the Ipswich Board School crest/lettering and Harry Seaman sign; or travel further up St Helen's Street for bulding name
plaques and dates, also read about the Ipswich tramways, powered
intitally by horse and later by electricity, which travelled along this
road.
-
Other 'leading edge' lettering is seen at the Grosvenor
Hotel at the bottom
of the fearsomely busy Berners Street, on the corner with the curly,
narrow
Bedford Street (below). An old fashioned, but eye-catching
advertisement.

... and the Chemist in
Felixstowe Road.
Nearby in Dove Street...
Now shielded by a newer building and partially covered with coloured
rendering,
the end wall of the Persian and Oriental Carpets dealer (formerly used
by
The Wolsey Theatre Costume Hire), opposite the Dove public house's
carpark:
a corn miller's trade sign. (Close-up below.)

'R.H. Kent (?)', 'Corn, Flour' and 'E(?)A' (possibly
fromthe word 'Meal')

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Copyright throughout this site belongs to Borin Van Loon, 2003.