The Television Transcript Project : commercials
Agency: Wieden & Kennedy, Portland
Copy by: Dan Wieden, Jim Riswold
First Appearance: August 1988
Creative Directors: Dan Wieden, David Kennedy
Sneakers


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 268-9. The product name is changed here.
Visual description by: Shazam (Suzanne).

[Extreme long-shot of a suspension bridge at dawn (or sunset). Music accompanies.]

[Close-up of WALT STACK as he jogs. He's an old man with no hat or shirt. Good mood, focused on his run. He narrates from off screen.]

WALT STACK
I run 17 miles every morning.

[Black screen with white text superimposed on center: "Walt Stack./80 years old."]

People ask me how I keep my teeth from chattering in the wintertime.

[Close-up of his feet jogging on the concrete. He's wearing Sneakers.]

I leave them in my locker.

[Dark brown screen: white text superimposed in center says, "Just do it."]

[Black screen with white Sneakers logo in center.]

[time: 00:30]

A related sneaker commercial.
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Last Updated: 30 September 1997

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