The Television Transcript Project : commercials
Agency: Wieden & Kennedy, Portland
Copy by: Dan Wieden, Jim Riswold
First Appearance: August 1988
Creative Directors: Dan Wieden, David Kennedy
Sneakers


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 268-9. The product name is changed here.
Visual description by: Shazam (Suzanne).

[Exterior, day. Fit woman (PRISCILLA WELCH) jogging up a very steep urban street in the morning. She is coming toward the camera, very focused on the run. Music accompanies.]

[Close-up of her as she continues running. She narrates from off camera. Briefly during it, the following text is superimposed over the shot: "Priscilla Welch./Winner, New York Marathon/at age 42."]

PRISCILLA WELCH
A few years ago, I would have had trouble walking up this hill. I smoked, I drank, I was fat, and I hadn't done a lick of exercise in my life.

[Medium shot of her jogging on over the crest of the hill, a silhouette on the orange sky. Telephone poles and wires are also silhouettes.]

So I started jogging. Who says you can't run away from your problems?

[Dark brown screen: white text superimposed in center says, "Just do it."]

[Black screen with white Sneakers logo in center.]

[time: 00:30]

A related sneaker commercial.
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Last Updated: 30 September 1997

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