MA in design management

The major task of my MA degree was an independent study, evaluating the effectiveness of Royal Mail's (UK's postal service) use of strategic design management. It Involved working with Royal Mail's internal design consultancy on such issues as corporate identity, design policy and strategy, communications and culture, and marketing.

  This also required extensive research into design management literature.

I also developed professional skills in a semester of taught classes (e.g. marketing, research methodology, and information technology).

Abstract of the study
 
1