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MA
in design management
The major
task of my MA degree was an independent study, evaluating the
effectiveness of Royal Mail's (UK's postal service) use of strategic
design management. It Involved working with Royal Mail's internal
design consultancy on such issues as corporate identity, design
policy and strategy, communications and culture, and marketing.
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This also required extensive research
into design management literature.
I also developed professional skills in a semester of taught
classes (e.g. marketing, research methodology, and information
technology).
Abstract
of the study |
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