Abstract of the research report

The report documents a study of strategic design management in Royal Mail (UK's postal service). The research was facilitated by RM Consulting (an internal consultancy of Royal Mail). It takes a holistic view by uncovering the core issues of design management and examining them in the business. Through these issues, the success of design management in general at Royal Mail is evaluated.

The methodology that guides the research is explained thoroughly. Key terms are defined to make their meaning in the report explicit. The key findings of the literature search are documented. Then the background obtained in Royal Mail is presented, followed by the primary research of the project, which examines how the organization handles crucial design management issues. A work placement at Landor Associates is described, and its relationship to the project is shown. The primary research is summarized in the analysis section. All of the above is synthesized and interpreted in the evaluation section. Positive recommendations for the future come from this evaluation.