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Our Expertise
We have no pet methodologies and never used canned approaches. Every study is custom designed to meet the needs of the client, and to ensure results that will add value to the client's business. our Primary work is focused is six areas:
Product Development
Development of new product concepts and positioning strategies.
Repositioning of existing products.
Trial and in-market testing of products and marketing strategies.
Product name development and evaluation.
Automotive clinics, including design evaluation.
Market Segmentation
Segmentation based on demographic, psychographic, and product usage characteristics.
Identification of new niches relation to products, markets, locations, distribution, and communications strategies.
Communications
Campaign evaluation from concept to storyboard to finished creative for broadcast, print, and direct mail advertising.
In-market and split-city testing of campaign effectiveness.
Assessment of event sponsorship, consumer incentives, and cross-promotions.
Customer Retention
Assessment of product and service satisfaction.
Strategies for re-capturing dissatisfied customers.
"Mystery shopping" studies.
Pricing Strategy
Price testing designed for optimal profit and/or market share.
Investigation of competitive pricing strategies.
Total Quality Management
Process re-design to improve "downstream, " "upstream," and peer communication with employees and distribution channel members.
"Voice of the Customer" and Quality Function Deployment (QFD).
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