Corporate ID : Legato pasta-fresca Restaurant
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Legato is a restaurant with an Italian specialized cuisine, located in the heart of a residential area. The produced image was reflecting the italian spirit and origin to express the strength of their Itlaian kitchen. The colours of the Italian flag were used in a brushy stroke.
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This company needed to establish quick and strong impact into the market since it was new, yet with huge assets and a large capital. The resulting solution was sought to be firm and very solid in structure to reflect rigidity and strength.
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Despite their size, businesses today are more aware than ever before of the necessity to develop and maintain an effective graphic identity. Stemmed from a typically entrepreneurial spirit, it reveals a company's desire to be recognized. Believed to be a decorative device, that positions a business as modern, creative and reliable, visual identifiers are now less an aspect of public relations and more a product of business strategy. Being such, they can have extensive connotations for the businesses that develop them.
