1957 Chevrolet sedan

The Chevrolet
Connection

1961 EK Holden sedan
1957 Chevrolet sedan.
1961 EK Holden sedan.


C'mon! Admit it! It's so obvious! Take a look at a 1957 Chev, then take a look at an FB or EK Holden. Hmmm... funny, there seems to be a bit of a similarity. Yeah, funny about that!

In the 50s and 60s the Holden was never really "Australia's Own Car". It was always just an off-shoot of the American-owned General Motors company.

The 1957 Chevy - similarities to EK Holden are obvious
The 1957 Chevy displays countless sources of inspiration for the FB and EK Holden.
The similarities are all too obvious.
More than any other Holden model, the 1960 FB and 1961 EK owe virtually all their styling inspiration to the Chevy's of 1955-57. The styling was a blatant and shameless grab, ripped directly off the Chevs and transformed into a Holden. Unfortunately for Holden by 1960 and 1961 the styling of these cars was several years out-of-date, and it showed. These days that regressive styling of the FB/EK is actually a large part of its appeal - the FB/EK epitomises that period when excessive metal fins and huge lumps of chrome were in vogue. But by 1961 it definitely wasn't in vogue.

These days there is plenty to like about an EK. Maybe you can't afford $20k for a nice looking '57 Chevy, but you can probably afford to get a good FB or EK for less than $6k. They do up really well, with a decent coat of paint they look like magic. The 138 engine can be beefed up, but the engine bay is well suited to the installation of much larger engines. A stock EK with those Nasco bits like the spats, venetians and taxi-bar, is an automotive icon of an era long-gone, a mobile museum. Or a lowered, chopped, hotted-up EK beast is the ultimate head-turner, all those curves and chrome.

My EK Holden - betrays it's Chevy heritage
My 1961 EK Holden pictured, betraying it's Chevy heritage
Check out the similarities between the EK and the '57 Chev: the tailights embedded in those crazy tall 'batfins'; the radiator grille full of grinning chrome; the protruding headlights; the teardrop shaped roofline and rear windscreen; the shape of the doors; and that savage wrap-around front windscreen.

Unfortunately the FB/EK didn't share all the mechanicals with the Chevs. The FB/EK Holdens didn't have any V8 option like their American cousins. They were stuck with the tired old 1940s-vintage 138ci Grey Motor which had to lug all that excess steel and chrome. Consequently in 1961 the EK with Hydramatic transmission was the slowest Holden car ever made.

1959 Ford Customline
1959 Ford Customline.
Another Chevy copycat.
And don't forget the 1959 Ford Customline; there's also an embarassingly similarity to it as well. The same wrap-around windscreen, protruding headlights, grille style, etc.

At the time the modern styling of the first 1960 XK Ford Falcon had it all over the dated-looking FB. Not only did the FB not even have a bonnet lock, it had no option for an automatic transmission. In fact it looked deadset stale. 1960 was also the year that treasurer Harold Holt introduced a hefty sales tax on cars. With the FB/EK model, the miracle of Holden's market domination was changing. People were no longer accepting the manufacturer's spec. They were buying cars loaded up with options.




"Football, Hotdogs, Apple Pie and Chevrolet..."

Football, Hotdogs, Apple Pie and Chevrolet

So you thought that sounded familiar? That jingle was originally a Chevrolet jingle, which GM-H lifted beautifully straight out of the United States for export to Australia as "Football, Meat Pies, Kangaroos and Holden Cars". Australians were so blind then, we were told what we wanted to hear and we ate it up.

The New Nationalism of the post-war era was such a marketable commodity and you gotta give full credit to GM-H, a foreign multi-national that did a supreme job of milking Australia's post-war national pride for all it was worth. Right from the beginning in 1948, the original Holden 48-215 was simply a remodelled Chevy, based on a long lost 1938 Chev that'd been gathering dust in Detroit.

'Project 2000' versus '195-Y-15'

When the very first Holden was being developed in the 1940s there were two camps. The 'Project 2000' camp, and the '195-Y-15' camp.

Project 2000 prototype '2008'
Project 2000 designers inside a full scale prototype of their design project, the 2008. It was shelved.
Project 2000 was the local Australian design project for the first Holden. Based at the Woodville plant, it created a lot of good ideas for a locally produced Holden car. Some ideas, like the 2008, made it all the way to a full-scale prototype, but nothing ever made it into production. The 2008, built over a Willys Overland chassis, was the final proposal and for the 1940s period the streamlined styling and square headlights were ahead of most Detroit ideas. Practical, minimal, simplistic, with straight sides and integrated bumper bars.

Holden had been pretty gung-ho about producing its own cars in Australia, but Lawrence Hartnett, the General Manager at Holden's, had a hard time convincing the Yanks in Detroit to allow him to proceed. In his impatience he sought the assistance of the Australian government who were eager to promote local manufacturing after the war. Later Hartnett observed that the American bosses in Detroit probably didn't like him. Maybe they thought he was a bit of a socialist, being so chummy with the Chifley government? The American GM management were incensed when they finally found out about Project 2000, apparently nobody had told them. They kicked out Hartnett, 'shelved' Project 2000, and went ahead with their own Australian car project, the 195-Y-15.

Chevrolet prototype 195-Y-15
The 1938 Chevrolet prototype code-named '195-Y-15', which became the 48-215 Holden
195-Y-15 was an old abandoned Chevy prototype designed in 1937, gathering dust somewhere in Detroit. When the people at GM in Detroit looked at Hartnett's specifications for a mid-sized six cylinder Aussie car they decided they already had a ready-made solution. They dusted off the 195-Y-15, rejigged it a bit, and voila, here's your new Holden! Which is why the 48-215 looked 'oh-so-Chevy' and 'oh-so-Pre-War'. It was a Chevy, and it was pre-war! Even Chifley himself comments in those old newsreels by saying that the new Holden looked 'somewhat American' in design; he was bang on the money there.

The New Chev... umm... I mean, Holden!

Chevy truck and an FC Holden
Chevy truck (top) and FC Holden (bottom): similar 'facial' features.
From then on during the 50s and 60s most Holden's were heavily Chev-inspired. The front of the FE/FC looks like a cross between a '55 Chev and the front of an early 50s Chevy truck. There seemed to be a sort of tug-o-war going on between Australian and American designers at Holden during the 50s and 60s, with the Americans usually winning - the FB/EK being a classic case, GM conservatism gone mad. The Australians snuck one past the Americans with the next design, the EJ/EH. It was the first Holden that was not simply a rejigged Chevy, instead it was inspired by a design from another GM subsidiary, the German Opel Kapitan. With the new look and new 'red' engine the EH became the fastest selling Holden of all time.

The Australian/American design tug-o-war went ballistic with the next model and was reputedly responsible for creating the HD disaster in 1965. The HD was the American-approved design and became next Holden after the EH. While it does look pretty stodgy, it was the alternative to the proposed Australian design, the EF. I've seen the EF prototype and if you ask me the HD was the lesser of two evils because, relatively speaking, the EF looked extremely crook - damn plug ugly. In reality neither the EF nor the HD could ever have hoped to follow in the footsteps of the EH. By 1968 a used HD was worth less than an EH.

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