The Electronic Conversation

Interactivity, according to Horton, is much like dialog; it is the electronic conversation between the user and the document. When designed properly and effectively, the dialog with the document can be as successful as one with another person (Horton 96:197). Interactivity allows users to navigate through a presentation in their own way and at their own pace. They can jump from topic to topic, skipping areas of little interest. Interactivity helps users remain excited and curious, which is a sure way to help them learn and retain the information you are giving them.

Online catalogs are an ideal example of useful interactivity. Using a number of indexing techniques from text to pictures, these catalogs enable customers to jump from section to section. They can even order an item as they browse by using a popup order form. Another great example is the kiosks on college campuses. With the increase in the quality of touch screens over the past few years, interactivity becomes an attractive addition to campus life. Students and faculty can access the necessary information using interactive multimedia kiosks. No more lines to wait on to get the information that is now at one's fingertips.

The interactive feature of hypermedia systems empowers users by giving them control over the content and flow of information.

Tay Vaughan