How to Join India Top 200? Sites Currently in the India Top 200 list Web Promot ion
Web Promotion Tips for Indian Web Sites

In this page we will identify some of the important internet marketing points which could be adopted for popularizing your site. Stress is given on particular tips with an Indian focus. There are a lot of sites which talk of general web marketing tips, like WebPromote or Tenagra.

  1. Search Engines are the major source of traffic for majority of websites even today and shall remain so for a long time to come. Submit your pages to all general web page directories/search engines. There are many free services available which do it for major search engines and directories. TO name a few like ADDME or Submit-it. Key things to note:

    • Dont fall into the trap of directory submission services who submit to 100s of search engines and directories for a fee. Submission to small directories doesn't give any return. Only the top search engines and directories count. If you want to submit to a lot of directories free use THEWEBMASTERS site. They are reliable, free and no-nonsense.
    • Use targeted keywords and description fields in the META Tags in the head of the page. For a detailed help on META Tags look up META TAGS site. Dont SPAM, by using keywords irrelevant to your page, or by using same word too many number of times. it doesn't help.
    • Try identifying the most appropriate directory/sub-directory when adding to YAHOO, NEWHOO or other similar directories.
    • Try using some ways to generate links to your site using tools offered by sites like Links to you
  2. TARGETED Search engines are the best way to get targeted traffic. In an Indian site, it is best to submit to Indian Search engines. Use the One-Stop submission service of SAIR - EXPRESS to submit your web page related to India to all Indian search engines from one place. Keep the description and keywords as succinct and relevant as possible to the page and avoid bombastic words like a great site, which do not help in proper indexing. Ideally add keywords peculiar to the target web page not usually found in other pages. In addition to Indian search engines, find search engines related to the topic of yours which are subject oriented. E.G. If you have a legal site, you might want to add it to a legal search engine like lawguru.com
  3. Take part in banner exchanges across the world. Here again a poor man's banner exchange is the LINKEXCHANGE which is free. For targeted Indian advertising, use IndiaAdvertise banner Exchange or India Banner Link which are both free.

  4. Use services like Recommend-it to let visitors inform their friends about the web page.

  5. Join a WebRing of your choice to improve visibility of your site. Be sure to find the most appropriate rings, you wish to join. The most common Indian web rings are Proud Indians or Indian Software Gurus.

  6. Use the website address in all your regular and electronic correspondence. In visiting cards, get your web address prominently written. In your email signature files display the web site address prominently.

  7. Search for like-minded persons who have a collection of links related to the topic you have a web page on. Add a links page on your own and request and exchange reciprocal links.

These are just some of the tips. More shall be added soon.

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