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Few of the band's hits even found their ways to the radio
stations (there weren't TV services yet), mostly Radio Ramalla, an Arab
station which played a lot of western pop music and actually had the same
effect over Israelis as Radio Luxemburg over the British.
In such circumstances there was no logical reason for the
Beatles to play in Israel, but in 1964, in the middle of all the Beatlemania
mess, one man - an Israeli promoter named Yacov Ori - had other ideas about
this point.
Ori realized that the Beatles had a Jewish manager. Soon
after, he found that Brian Epstein's mother, Queenie (Malkah in Hebrew),
had relatives in Israel, and from that point, persuading Brian to agree
to bring the Beatles to Israel in September, in better terms that other
promoters usually got, was easy.
Yacov Ori got Brian's approval in early March, 1964. But
there was one problem. Israel was short of foreign currency and had a strict
supervision on every dollar that went out. So Yacov Ori couldn't get the
foreign money to pay NEMS, who wasn't interested in the local money - the
Israeli lira. But there was a possible solution. Ori made an official application
to a governmental commitee whos only function was to decide which foreign
artist should be given those rare dollars and which shouldn't.
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