Industrial Experiences & Studios and Agencies

Corporate Design: Created logos, wordmarks, brand names and the implementation of the overall look to all stationery, signage and vehicles, as well as their graphic standards manuals for use within the corporation.

Form Design: Developed forms for corporate use in the office and plant. Was responsible for quality of the design and printing.

Illustration: Created illustration for packages and print materials. Special case example: was responsible for all the cartoon drawing of Frito-Lay's "Chester Cheetah" used in the Canadian market.

Packaging: Created designs for new products and updating for existing products. Was responsible for creating the thumbnails, roughs and comps when required. Have working experience in packaging with Flexography, Gravure, Offset Lithography, and Silk Screen Printing. Some of the areas and types of packages included labels and cartons for wine, soft drink and beer industry, foil bags for the chip industry and tetra packs for the juice industry.

Print: Created design and layouts for annual reports, corporate brochures, corporate identification manuals, retail and magazine ads, logo specification sheets, and P.O.S. (point of sale) materials.

Production: Responsible for maintaining the design integrity from the concept through to the final art, the sign off of clients and press proofing. Responsible for the application of the corporate identity to all products, stationary, forms, uniforms, colour /paint specifications, vehicle identification, signage, etc. Responsible for overseeing the technical drawing of logos and packaging.

Slides Presentation and TV Productions: Developed presentation slides for clients involving graphs, charts and product shots. Also responsible for archiving and storing all slides. Created story boards, special labels, signs and packages for use in TV commercials.

Signage: Worked on 2D and 3D signage for inside and outside use and with both front and back lit situations. Directional signage for parks and malls, examples Roy Thomson Hall, Metro Toronto Zoo, Laura Secord Homestead, etc....

Studios and Agency Work: Over twenty-five years in the industry Bruce Hefkey Associates Limited 1986-1993; Stewart & Morrison Limited 1970-1986; Dulmage Advertising 1968-1970; as well as several year of Freelancing

Computer Involvement in Industry: Responsible for integrating computers into the design and artwork areas. Updating and training of all designers and finish artists in the current hardware and software.