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General Publishing Knowledge - professional vs. minor league situations in the publishing industry today, what is developing for tomorrow? - three main platforms (+2) use in the industry today (pros & cons) - preferred platforms for professional and the minor league - software categories and manufacturers used in the industry and WHY - saving and archiving in publishing (dos and don'ts) also types of drives and software - performance levels expected in industry - upgrading and moving laterally in a job position (WHY) - trade shows and exhibitions - printing yesterday and today - portfolio & portfolio envelope: - building a portfolio - when, how, what, dating, etc.... refer to the industrial portfolio shown in class for quality - how to handle art directors and count excecutives in an interview - minor league pitfall in an interview situation HISTORY OF PUBLISHING - caveman had two methods of leaving a record of their culture, wall paintings/non-impact and sculptures/impact - ancient styles for images, pictography-cave drawings, North America Indians, ideographic-Aztec, Maya, Egyptian, Chinese, etc... - three influencing cultures on alphabet development - Phonenician, move from symbol + word to symbol + sound - Greeks, Romans, - pre-press period, scribes writing out the pages... page by page [very slow process] controled by Kings, Governments and Relegion leaders - Gutenberg develops separate characters that was simple and ingenious... it creates a major paradigm shift for printing... this made Gutenburg the person who contributed the most important advancement between 1000 to 2000 and is known as the Mellennium Man, parts of the type block are face, neck or beard, shoulder; in the body or shank is the pin mark, groove, feet and nick STEPS IN TYPE SETTING - metal composition machines (1890), phototype (1960) allowed for the first time kerning (visual spacing) kissing and embrass, instant lettering (1065), desktop publishing (1984) the translator that allowed the computer to connect to the high end equipment was a new rip called PostScript, and web publishing (1994) - desktop publishing, leaders in industry is Quark Xpress, but it is out sold by PageMaker in the home market, however InDesign is closing in on Quark's lead... - web publishing, leader in industry is Dreamweaver - raster program leader in the industry is PhotoShop - vector program leader in the industry is Illustrator, but is out sold by CorelDraw in the home market - basic kinds of computer printers - types of printers (low end printers) [Proofing Printers] dot matrix, thermal, laser, InkJet, Dye Sublimation and plotter printer - basic kinds of printers; impact and non-impact - types of low end presses [duplicating equipment, photocopiers ink or toner, and duplication press, metal or plastic plates, one colour] - types of high end presses [letter press, offset lithography, lithograhy, gravure, flexography and silkscreening] - elements that affect the printing process and cost [thickness of paper, availability of paper, paper quality, type of inks, glossy and mat/uncoated, cutting and binding situation] - resolution requirements (dpi) [low is below 1000 dpi, medium is 1000 to 2000 dpi, high is over 2000 dpi] - future of the printing press vs. digital publishing Systems - basics: starting, shutting down, window parts and functions - basic types of CPU; advantages of RISC; basic platforms - two basic interfaces for computers; coding languages; file formats - multi-platform programmes; computer setup; caring for computers - data transfer between devices; basic history of GUI - parts of the window; basic knowledge in windows; BIT & BYTES - RAM, ROM, RAM cashe, computer speed - data disk & CD ROM protection; basic functions in windows - types of graphic programmes; industrial leading programmes - raster and vector file formats for industrial use - peripherals (brand names - lates and greatest) - working with both a network and a stand alone - setting up your own system (0S, hardware and software) Vector - history of vector and postscript based programmes - established industrial draw programmes and why - comparison between CorelDraw and Adobe Illustrator - building proper foundations (pros and cons) - types of lines, purpose for single line drawings - purposes for double line drawings, intergrated (mix) line work - multi level layering within a single layer - pros and cons - creating accurate grids and guides quickly and accurately - manipulating and combining text with shapes - understanding and developing good line structures - scaling a/w to a digital format for print materials and/or advertising - working with bezier curve tools (adjusting segment, line & handle) - transformation tools - scale, rotate, skew and mirror (manual/technical methods) and tool bar - saving vector images for different uses Raster - history of raster and postscript based programmes - Scitex, Crossfield and Hell vs. Photoshop and Macintosh - print vs. digital publishing formats - three basic modes for working in Photoshop - file formats: gif, jpeg, tiff and png - additive primary colours and subtractive primary colours - RGB, CMY, HSB, and K - when to use spot colours or process colours - webclip and clipart, webmap advantages & disadvantages - importing strageties of raster images for industrial use - exporting formats of raster images for industrial use - when to use transparent, white and colour backgrounds - compression variables for raster images - webclip: promotional and support copy - cropping and close cropping images - storing and/or archieving master a/w for future use - Photoshop tools; rectangular marquee, move, lasso (free hand, straight line, add to section and subtract to section), magic wand, airbrush, paintbrush, rubber stamp (clone & pattern), eraser, pencil, line, pen, type, measure, linear gradient, paintbucket, eyedropper, hand, zoom, foreground and background - path feature and the pen tool, save section and load section - layers: save, new, rename, duplicate, flatten, delete, merge down - retouching tools: blur, sharpen, smudge, dodge, burn, sponge Layout - steps in setting up a work file (artwork) - page setup for proofing/sign-off and for a run - typography and the computer (3 types of fonts) - creating graphics in a layout software: pros and cons - two types of measurements for digital and traditional layouts - menus vs. palettes vs. quick keys - layering, zero point, guidelines, rulers, control palette - tool box, preference features - multi block layout: reasons and purposes - click insert for text vs. click + drag text insertion - establishing baseline control for a layout - mechanical vs. visual kerning - leading and tracking for body copy (industrial standards vs. digital programming settings) - arranging and layering text blocks to best suit a given layout - fixed text blocks - exporting or saving clean files - single block layout: reasons and purposes - tracking vs. kerning - tracking variations between large and small copy - importing text files into the layout - flowing text: manual, semi and auto - threading text: do and don'ts - column guides and adjusting column - matching baselines between column - text boxes: adding, deleting and joining - importing graphic files into the layout - wrapping text around graphics, stand off (manually & mechanically) - working images with the pen tool and arrow tool [white/black] - using the nudge feature to align images or graphics - free floating vs. inline graphics and inline rules - adjusting and positioning graphics and/or text when two or more overlap Design - history of typography - typography and mood as it relates to design - character counting and the understanding of character in type - proof reading marks and applying them - basic types of families - four (serif, sans seif, script and display) - different faces in a family - traditional vs. modern - visual vs. applied art - basic anatomy of type and the development - principles in design: rhythm, balance, emphasis and unity - elements of design; line, shape, texture, space, size, value, colour The Summative Evaluation: The summative evaluation is knowledge based (one hour each). Room: 112 Date: is coming by May 18/07 Time: Period 4 (1 hour each day) Bring your own HB pencil and eraser BRING NOTES: notes are to be handed in at the start for the exam. |
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04/26/07