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A Proud Name BUSINESS MANAGEMENT & DEVELOPMENT
Since 1904 HOME CORE VALUES PRODUCTS MANAGEMENT DEVELOPMENT DISASTER RECOVERY FAQ AF NEWS EXECUTIVE PROFILE LINKS CONTACT AF "Making a difference to Family Business through Hands-On Coaching & Interim Management. Mission Statement by Norman Fleming Torrie, MBA, President
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Image IS everything! What
is IMAGE Last
tip I wrote about your Corporate BRAND, and this week it’s about your IMAGE. What is
the difference? The Brand incorporates not only the surface appearance but also how the
entity acts and reacts. IMAGE on the other hand is about what people perceive. Your image
in the public eye will determine whether you are favored, thought of in certain
circumstances or not, determine the quality level associated with your services or
products and in short define the ranking of your BRAND. Reality is not the issue with
IMAGE, perception is. Develop a good presentation of your IMAGE and you will profit from
it. If you have a good IMAGE with your customers, then guard it carefully for it is far
easier to destroy it than to build it up. Defining
Our IMAGE Like
a personal BRAND our IMAGE is defined by the feelings we inspire in others through the
personal management and marketing of our IMAGE. Think about a professional, how would they
present themselves – dressing neatly, tastefully and appropriately will inspire
trust. Remember, that your customers will be investing some of their hard earned dollars
in your and your products, we want to send the message that we are successful and have the
ability to handle their work. When
we present to our clients whether as a retail store, service bureau or face-to-face our
“accessories” too need to be dressed neatly, tastefully and appropriately. What
this means is that our facility needs to “look good”, our portfolio needs to be
“tastefully put together” and presented well, our samples need to be in
excellent condition and hand picked to show the best we can do. Little can turn off a
potential buyer faster than poor samples in poor condition presented by a person dressed
in clothes that look like they’ve been slept in for a week! Even
our stationary is important. Business cards are the first item our prospects often see if
we are meeting them for the first time. They need to be well done, designed and in good
condition. Hand it over to your prospect as if it is worth something because it is.
Stationary needs to communicate too, by the quality of it as well as the quality on it.
Our letters, resumes, envelopes and so on need to be letter and typographically perfect
when they are sent out. Spelling errors are not acceptable, typographic errors distract
from the message and the content. In
the case of a facility that clients come to make sure that it is neat, the garbage picked
up, the tables clean, the windows clean and so on. It is your IMAGE to manage, and you can
decide what it will look like. Same thing goes for our cars. Have you every stepped into a
car that was filthy with last weeks lunch wrappers, smelt bad and had dirty windows? Did
it inspire confidence? Our Assignment We have one
chance to make a first impression, what does yours look like?
Call
Atwell Fleming today for help in IMAGE development! Norman
Fleming Torrie, BA,
MBA President |
Norman F. Torrie, BA, MBA
A vast world of choices. |
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HOME CORE VALUES PRODUCTS MANAGEMENT DEVELOPMENT FAQ AF NEWS EXECUTIVE PROFILE LINKS
last modified: January 08, 2007Copyright Atwell Fleming 2003 Please send comments and suggestions to af@spamblocker.ca
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ATWELL FLEMING
