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Agency: Leber Katz Partners, New York Copy by: Lou Linder First Appearance: December 1983 Narrator: Doug Jeffers Creative Directors: Jack Silverman, Lou Linder |
[All white backdrop for slow-motion of two wine glasses, with red wine in them, hands swing them toward each other for a cheer.]
NARRATOR
When friends don't stop friends from drinking and driving--
[Action is still in slow motion. Off camera, screeching tires, crash noises while the two glasses silently crash sending wine and glass all over.]
[All white backdrop on slow-motion of two college-style glass beer mugs full of beer being brought toward each other for a cheer.]
NARRATOR
--friends die from drinking and driving.
[Slow motion continues. Off camera, screeching tires, crash noises while the two mugs silently crash sending beer and glass all over.]
[Now it's two drink glasses full of liquor on ice coming at each other for a cheer.]
NARRATOR
Friends die from drinking and--
[A woman's HAND is coming up between the glasses stopping one. Off screen, the sound of screeching tires.]
--drinking and driving--can kill a friendshiip.
[At ending, black text is superimposed over the top of the screen. "DRINKING AND DRIVING/CAN KILL A FRIENDSHIP." A small white Ad Council logo is superimposed in the lower right corner with black text to the left of it: "U.S. Dept. of Transp."]
[time: 00:10]
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Last Updated: 30 Oct 1998