The Television Transcript Project : commercials
Agency: Ally & Gargano, Inc., New York
Copy by: Patrick Kelly
First Appearance: 8 June 1980
Narrator: Simon Oakland
Creative Director: Amil Gargano
Shipping Company


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 134-5. The company name is changed here.
Visual description by: Suzanne Morine.

[Interior, night, in an executive office. The EXECUTIVE (an old man who resembles H. Ross Perot) is talking on the phone with calm confidence. A smallish brown-wrapped box is on his desk. His SECRETARY (a diminutive woman in a frilly power suit) stands on alert in the background.]

EXECUTIVE
Yes sir, the package will be on your desk tomorrow. And I say that with the utmost confidence. I will take care of it. [hangs up phone]

[lost in dismay] How will I take care of it? I don't know how I'm going to take care of it. If I knew how to take care of it--

[As SECRETARY gently helps EXECUTIVE up, and picks up the package:]

NARRATOR
When it comes to sending a packet somewhere overnight most forceful executives become as helpless as a two-year-old.

[View from hall: EXECUTIVE walking in a daze, has his overcoat on and carries his briefcase, SECRETARY has her arm around him, gently helping him down the hall. She holds the package in her free hand.]

EXECUTIVE
You'll -- take care of it.

NARRATOR
And as his secretary, you have to take care of him.

EXECUTIVE
[dazed] How will you take care of it? How do you--

SECRETARY
I'll just call Shipping Company.

EXECUTIVE
Oh--

[During final announcement, exterior, early morning. Long shot of Shipping Company airplane on the expansive airport pavement, and a Shipping Company truck waiting by it, the sun right behind the plane. White text superimposed in center of screen under plane and truck: "When it absolutely, positively/has to be there overnight." Small text superimposed at bottom of screen says, "Services subject to current Shipping Company Service Guide."]

NARRATOR
Shipping Company, when it absolutely, positively has to be there overnight.

[time: 01:30]


To return to your program, use Alt with Left Arrow or Left Arrow alone. But if in frames, use the other frame's link to your program (if available). Print out a Browser Keyboard Shortcuts Card

Go to TV Commercials

Last Update: 15 July 2000

This fan page is for curiosity and fun and is not intended to infringe on any copyright nor to encourage such.
1