Agency: Ally & Gargano, Inc., New York Copy by: Patrick Kelly First Appearance: 8 June 1980 Narrator: Simon Oakland Creative Director: Amil Gargano |
[Interior, night, in an executive office. The EXECUTIVE (an old man who resembles H. Ross Perot) is talking on the phone with calm confidence. A smallish brown-wrapped box is on his desk. His SECRETARY (a diminutive woman in a frilly power suit) stands on alert in the background.]
EXECUTIVE
Yes sir, the package will be on your desk tomorrow. And I say that with the
utmost confidence. I will take care of it. [hangs up phone]
[lost in dismay] How will I take care of it? I don't know how I'm going to take care of it. If I knew how to take care of it--
[As SECRETARY gently helps EXECUTIVE up, and picks up the package:]
NARRATOR
When it comes to sending a packet somewhere overnight most forceful executives
become as helpless as a two-year-old.
[View from hall: EXECUTIVE walking in a daze, has his overcoat on and carries his briefcase, SECRETARY has her arm around him, gently helping him down the hall. She holds the package in her free hand.]
EXECUTIVE
You'll -- take care of it.
NARRATOR
And as his secretary, you have to take care of him.
EXECUTIVE
[dazed] How will you take care of it? How do you--
SECRETARY
I'll just call Shipping Company.
EXECUTIVE
Oh--
[During final announcement, exterior, early morning. Long shot of Shipping Company airplane on the expansive airport pavement, and a Shipping Company truck waiting by it, the sun right behind the plane. White text superimposed in center of screen under plane and truck: "When it absolutely, positively/has to be there overnight." Small text superimposed at bottom of screen says, "Services subject to current Shipping Company Service Guide."]
NARRATOR
Shipping Company, when it absolutely, positively has to be there overnight.
[time: 01:30]
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Last Update: 15 July 2000