The Television Transcript Project : commercials
Agency probably: Lowe & Partners/SMS
Copy by: ??
First Appearance: 1997
Pop


Transcribed via microcassette and VCR tape. The product name is changed here.

[WOMAN in brightly colored sixties-style dress, bright green apron, is standing behind a table with two clear, cooking-sized, bowls. Backdrop is stark, bright blue. Music is sixties game-show style throughout.]

NARRATOR
[off screen] Let's see how this detergent holds up to the amazing cleaning power of Pop.

[One bowl has a sign in front of it: "GLOG". The other: "POP". The WOMAN, demonstrating, pours GLOG into one, Pop into the other. She drinks long from the bottle of Pop, enjoying. Then she puts two identical shirts into the two bowls. The shirts are white and have tire tracks on them. She stirs both with a finger.]

[Time wipe. Text at bottom of screen: "37 simulated minutes later." WOMAN holds up the GLOG shirt. It is cleaned white.]

NARRATOR
Not bad.. Now let's see the difference Pop can make.

[WOMAN holds up that shirt. Pop did nothing. She looks askance at it, bored.]

NARRATOR
There ya have it. Pop. Lousy on stains. Tough on thirst.

[WOMAN looks at the Pop bowl.]

[Briefly: black screen with product name in center. Then instantly switch to (same black screen) with a bottle of the pop in center. In background, a slurp sound.]

[Briefly, WOMAN wiping mouth as she puts down the bowl.]

[Black screen with white text superimposed: "Image is nothing." Then quickly switch to: "Thirst is everything." Then: "Obey your thirst."]

[time 00:30]


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Last Update: 15 July 2000

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