The Television Transcript Project : commercials
Agency: Collett Dickenson Pearce, London
Copy by: Rowan Dean
First Appearance: 26 December 1985
Creative Director: David Brown
Phone Card


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 218-9.
Visual description by: Suzanne Morine.

[Exterior, day. High long shot of a truck rolling down a country road. There's a lot of white smoke behind the truck. Then, in town, medium shot of driver encountering traffic and braking suddenly, while frantically grabbing for a stack of eggs on the passenger seat by him.]

NARRATOR
There will be times when you need to make dozens of calls from a public phone.

[Long shot of the truck by a phone booth. There's white smoke around the truck. The side of the truck says, "COLLETTE'S/FARM EGGS/'Freshly laid in the hay'."]

MAN
No, a tow truck. When? Well, I've got an urgent delivery!

[Close-up of hand pushing a green plastic card into a metal slot. Car horns are honking in the background.]

NARRATOR
Which is why we developed the Phone Card.

MAN
Well, give 'em baked beans.

[Medium shot of the MAN talking on the phone, philosophical, relaxed.]

NARRATOR
Available from main post offices or selected news agents, a Phone Card lets you buy your calls in advance. Most key city sites already have Phone Card phones. And we're getting 'round to local ones as fast as we can. So get a Phone Card.

[Black screen with green plastic card image superimposed in center. Under it is superimposed white text: "We're ringing the changes." Birds chirping in background.]

MAN
Oh no!

NARRATOR
And you won't end up with egg on your face.

[time 00:40]


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Last Update: 15 July 2000

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