The Television Transcript Project : commercials
Agency: Collett Dickenson Pearce, London
Copy by: Rowan Dean
First Appearance: 26 December 1985
Creative Director: David Brown
Phone Card


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 218-9.
Visual description by: Shazam (Suzanne).

[Exterior, day. Medium shot of two GUARDS in an armored bank car, frustrated by the traffic. Traffic noise is in background.]

[Exterior long shot: a view, from inside the vehicle, of a phone booth in a park square.]

NARRATOR
There will be times when you're running late and need to phone the office, but don't have any coins on you.

[Medium shot of the gold bricks in the rear of the vehicle.]

MAN
[off screen] Got any money? Not that, dopey! Oh, that's not good! [door slams] Agh--

[Exterior, medium shot of one of the GUARDs coming out of a shop, looking at a green plastic card he's apparently just bought. On the window of the shop are two bumper-sticker-sized signs: "BUY YOUR PHONECARD HERE" and "You don't need coins to make a call." (The latter sign also shows a green plastic card.)]

NARRATOR
Which is why we developed the Phone Card, available from main post offices or selected news agents; a Phone Card lets you make your calls without worrying about change.

[Close-up of a hand pushing a green card into slot. Car horns are honking in the background.]

MAN
Hello, sir--I
Now, you are-- [door slamming]
It's me. Fool.

[Black screen with green plastic card image superimposed in center. Under it is superimposed white text: "We're ringing the changes."]

NARRATOR
So if it looks like you're going to be--[screeching noise]--held up, make sure you've got a Phone Card.

MAN
Oh--

[time 01:00]


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Last Updated: 30 September 1997

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