The Television Transcript Project : commercials
Agency: Chiat/Day, New York
Copy by: Robin Raj
First Telecast: 30 August 1987
Announcer: Lester Rawlins
Creative Director: Bill Hamilton
Phone Book


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 248-9. The product name is changed here.
Visual description by: Suzanne Morine.

[Plain white backdrop. Medium-long shot of fashion-conscious, self-impressed WOMAN and MAN standing in center of screen. They are completely in view, from head to toe.]

WOMAN #1
He'll be right there, Paul ... Peter did it you know ...

[Panning begins: medium shots of CROWD. Same white backdrop, same type of people. PEOPLE mixing and schmoozing, some holding champagne glasses.]

MAN #1
Didn't we meet in Cannes last year, or was it Bora Bora?

MAN #2
Both of my Ferraris are in the shop. I hate that.

[Similar medium-long shot to the first: a MAN and WOMAN standing in the left side of the view, are completely in view, from head to toe. The MAN wears a flat hat and a matador outfit (?) but with black shorts.]

WOMAN #3
I see modeling as a stepping stone ... but what I really want to do is direct.

MAN #3
Oh, you're right.

MAN #4
Hi ...

[Extreme close-up of a yellow page listing: "Vanity Cases."]

[The Product Yellow Pages book on a half-lit blue surface.]

NARRATOR
If it's out there, it's in here. The Product Yellow Pages. Why would anyone need another?

[time 00:30]

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Last Update: 15 July 2000

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