The Television Transcript Project : commercials
Agency: Chiat/Day, New York
Copy by: Robin Raj
First Telecast: 30 August 1987
Announcer: Lester Rawlins
Creative Director: Bill Hamilton
Phone Book


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 248-9. The product name is changed here.
Visual description by: Shazam (Suzanne).

[Plain white backdrop. Medium-long shot of a Jerry Lewis-esque WAITER. He's visible from head to toe, wears a half apron over his black bow-tie and vest waiter outfit. All other people's voices are off-screen. Crowd noises in background.]

MAN #1
Excuse me?
Sir! What are your specials today?

WAITER
I don't know.

WOMAN #1
Do your entrees come with salad?

WAITER
I don't know.

MAN #2
Do you have escargots?

WAITER
Es-car-go. No.

WOMAN #2
May we see a menu?

WAITER
Yes--no. I don't know.

[Closeup of yellow pages listings paging by.]

[Extreme close-up of a yellow page listing: "Dumbwaiters."]

ANNOUNCER
If it's out there, it's in here. The Product Yellow Pages.

[The Product Yellow Pages book on a half-lit blue surface.]

ANNOUNCER
Why would anyone need another?

[time 00:30]

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Last Updated: 30 June, 1997

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