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Agency: McDonald Little, Atlanta Copy by: Tom Little First Telecast: 26 Aug 1974 Narrator: Stuart Culpepper |
[Day, party sounds, interior of plane: close-up of portly FIRST CLASS PASSENGER sipping champagne.]
FLIGHT ATTENDANT
[to COACH PASSENGER (MAN)] Second cabin, please. [turns away from MAN and smiles big,
chatting with first class passengers (who are out of view)]
[MAN, behind her back, makes silent, exasperated, big-mouthed facial gesture at her.]
NARRATOR
You know what the stewardess really means when she orders you to go back
to the second cabin, don't you?
[Funeral March music starts during close-up of FLIGHT ATTENDANT, who's turned to us again, looking right into the camera, apparently repeating to us to go to coach class.]
NARRATOR
She means, get back there with the peasants, that's what she means. Product
Airlines believes that no man should be subjected to the indignity of being
labeled or treated like a second class citizen. Which is why, when you get
on a Product jet...
[Extreme close-up of champagne bottle-top wires being undone.]
FLIGHT ATTENDANT
[off camera] Hi, Mr. Gill. Sit anywhere you like.
[Medium-shot of three--father, child, and mother--1800's-style immigrants huddled down on the floor by an institution-green wall, looking up, stunned.]
NARRATOR
...you'll find no curtain separates the peasants from the nobility. No one
takes the leg room from you and gives it to someone else. On Product, there's
only one class of service, and it isn't second.
[Music during closing shot: Product airplane up in air. Superimposed message: "NOBODY'S SECOND CLASS ON PRODUCT."]
[time: 00:30]
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Last Updated: 30 September 1997