The Television Transcript Project : commercials
Agency: Levine, Huntley, Schmidt & Beaver, New York
Copy by the Creative Director: Lee Garfinkel
First Appearance: December 1988
Narrator: Percy Rodriguez
Loan Company


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 266-7. The company name is changed here.
Visual description by: Shazam (Suzanne).

[During narration, news film close-ups of the following dictators: Khadafy, Marcos, and Noriega. Each is in public, grinning or angrily shouting to a crowd.]

NARRATOR
Over the years, U.S. banks have loaned 20 million dollars to people like this. 5.7 billion to people like this. 3 billion to people like this. But for 75 years, we've always believed--

[Medium shot of FATHER, MOTHER, and DAUGHTER relaxing in the sunshine.]

--it was more important to loan money to peeople like this.

[Dark maroon screen with white Loan Company logo superimposed in center.]

Loan Company. We're not a bank, so we don't have to act like one.

[Screen has become black and logo remains with text underneath saying, "We're not a bank. So we don't have to act like one."]

[time: 00:30?]

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Last Updated: 30 June, 1997

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