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Agency: Ogilvy & Mather, New York Copy by: Robert Neuman, F. Paul Pracilio First Appearance: September 1980 John Houseman: John Houseman Creative Director: Tom Rost |
[Day, interior long shot of a large old-fashioned college lecture hall with wooden desk seating, seats complete with numbers stenciled on their backs. Only one MAN (JOHN HOUSEMAN) is in the hall, taking a heavy book off a desk and walking down the stairs to us as he speaks. At the end, he's by the chalk boards looking at us.]
ANNOUNCER
[off screen] John Houseman, for the investment firm of Investment.
JOHN HOUSEMAN
Investment executives continually learn about the art of investing--precious
little about selling. You don't sell clients, you work for them. You work
very hard researching the right investments. And when they're right, no one
has to be sold. Investment, they make money the old-fashioned way. They
earn it!
[Shot has become medium shot of JOHN HOUSEMAN, the chalkboards behind him, book in his arm. White text superimposed toward the bottom half of the screen says, "Investment." Very small text at the bottom of the screen has a 1980 copyright and the full name of the firm, all capitals, followed by, "MEMBER SIPC."]
[time: 00:30]
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Last Updated: 30 Oct 1998
