The Television Transcript Project : commercials
Agency: Scali, McCabe & Sloves, NY
Copy by: ??
Creative Director: Ed McCabe
First Telecast: 19 April 1977
Music Composer: Sonny Rollins
Narrator: Burgess Meredith
Stereo Equipment


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 98-9. The company name is changed here.
Visual description by: Shazam (Suzanne).

[Long shot, night, of suspension bridge, the city lights in distance below it. The bridge has small lights along it.]

NARRATOR
In 1959, after 12 years of success, a great jazz saxophonist decided he wasn't good enough. Sonny Rollins dropped out of the music business. Night after night, he stood alone on the Brooklyn Bridge and practiced.

[Scene has switched to close-up of Sonny Rollins in a simple white winter hat, playing a wind instrument.]

For months he blew his music to the stars. And when he felt the time was right,

[Now it's a long shot looking down the bridge, Sonny Rollins is a small figure in the center of it, playing saxophone. Behind him, the brilliant, nicely lit, bridge end rises up and the cables reach up to it.]

Sonny Rollins came back to his public. Since then, his records have earned the highest acclaim.

[Close-up of the saxophone being played. Assume it's still on the bridge--the same outdoor coat on.]

And today, Sonny Rollins is at last, good enough. This uncompromising dedication to music is something Company understands.

[Interior, day, close-up of home stereo on home's shelving with assorted knicknacks.]

So we design our Hi Fi components to let you get everything out of music that a musician puts into it. That's what's made us number one today with people who care about music.

[Black screen with white superimposed logo and company name. Right underneath that, white superimposed text says, "High Fidelity Components"]

NARRATOR
Company, we bring it back alive.

[time 01:00]


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Last Updated: 30 September 1997

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