Agency: Scali, McCabe & Sloves, NY Copy by: ?? Creative Director: Ed McCabe First Telecast: 19 April 1977 Music Composer: Sonny Rollins Narrator: Burgess Meredith |
[Long shot, night, of suspension bridge, the city lights in distance below it. The bridge has small lights along it.]
NARRATOR
In 1959, after 12 years of success, a great jazz saxophonist decided he wasn't good enough. Sonny Rollins dropped out of the music business. Night after night, he stood alone on the Brooklyn Bridge and practiced.
[Scene has switched to close-up of Sonny Rollins in a simple white winter hat, playing a wind instrument.]
For months he blew his music to the stars. And when he felt the time was right,
[Now it's a long shot looking down the bridge, Sonny Rollins is a small figure in the center of it, playing saxophone. Behind him, the brilliant, nicely lit, bridge end rises up and the cables reach up to it.]
Sonny Rollins came back to his public. Since then, his records have earned the highest acclaim.
[Close-up of the saxophone being played. Assume it's still on the bridge--the same outdoor coat on.]
And today, Sonny Rollins is at last, good enough. This uncompromising dedication to music is something Company understands.
[Interior, day, close-up of home stereo on home's shelving with assorted knicknacks.]
So we design our Hi Fi components to let you get everything out of music that a musician puts into it. That's what's made us number one today with people who care about music.
[Black screen with white superimposed logo and company name. Right underneath that, white superimposed text says, "High Fidelity Components"]
NARRATOR
Company, we bring it back alive.
[time 01:00]
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Last Updated: 30 September 1997