The Television Transcript Project : commercials
Agency: HHCC, Boston
Copy by: Bill Heater
First Appearance: December 1985
Creative Directors: Jay Hill, Dick Pantano
Financial Services


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 216-7. The company name has been changed here.
Visual description by: Suzanne Morine.

[Black screen with superimposed white typewriter style text: "Michael Mark/Single/Age...... 26" -- three lines of text. Two MEN's voices in background.]

MAN #1
Grace sure looked good tonight, didn't she?

MAN #2
Yeah.

[Interior, late day, kitchen. Medium-close shot of MAN #1, good mood, sitting, in dress shirt and loosened tie.]

MAN #1
[pause] So how much you making now?

MAN #2
Huh -- I'm going for --

MAN #1
You got to be making at least 25.

MAN #2
I'm fine. A little better than that.

[Shot of MAN #2, a little younger, less good mood than MAN #1, leaning back in chair.]

MAN #1
Thirty? Tell me, yes or no, are you makin' thirty?

MAN #2
Yes.

MAN #1
Thirty?

MAN #2
Around thirty.

MAN #1
Got any investments, any stuff?

MAN #2
Got the car.

[Medium-close shot of MAN #1, he's looking down, serious.]

MAN #1
That's not an investment. You got an IRA, life insurance?

MAN #2
[sighs] Not really.

[Black screen with Financial logo superimposed in center, and "Financial Services" in text below. Tiny text at bottom of screen lists three Financial affiliates and their locations.]

MAN #1
[pause] You makin' -- and you don't have anything like that? What do you think, you're 18 years old or something?

[time: 01:00]

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Last Update: 15 July 2000

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