The Television Transcript Project : commercials
Agency: Ally & Gargano, New York
Copy by: Ron Berger
First Appearance: 28 March 1983
Actor: Michael Vale
Narrator: Lester Rawlins
Creative Directors: Amil Gargano and Michael Tesch
Donut Shop


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 182-3. The product name is changed here.
Visual description by: Suzanne Morine.

[Interior, day, portly MAN, in his small, paper baker's cap, leaving the house, his mundane routine.]

BAKER
Time to make the donuts. [slams door]

NARRATOR
Product Donuts are always fresh.

[Door slam noise as scene switches to dusk or dawn interior of the same door opening and him coming in, tired and relieved. Music in background.]

BAKER
I made the donuts.

[Another dusk or dawn, the MAN entering again, more zombie-like this time.]

NARRATOR
We make them at least twice every day.

BAKER
I have to make the donuts.

[Same interior, but a drenching rainstorm is going on, the MAN entering. (Note: his raincoat, hat, and umbrella are on the coatrack inside in every shot, including this one.)]

NARRATOR
Not a few kinds like supermarket ones--

BAKER
Time to make the donuts--

NARRATOR
But up to 52 varieties.

[This time, the MAN's entering from a vicious snowstorm.]

[During off-screen voices and noises, a bright interior shot of trays and trays of donuts of all types and varieties in a shop case.]

BAKER
[off screen] The donuts.

[Sound: Door opens and slams.]

BAKER
[off screen] Time to make the donuts.

[Sound: Door opens and slams.]

[Donut shop case display, with a box of Product Donuts sitting at an angle on top of some trays. White text superimposed toward the lower right side of the screen says, "It's worth the trip."]

BAKER
[off screen] I made the donuts.

NARRATOR
All this work is tougher on us but better for you.


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Last Update: 15 July 2000

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