The Television Transcript Project : commercials
Agency: The Boase Massimi Pollitt Univas Partnership, London
Copy by: Graham Collis
First Appearance: 8 April 1979
Actor: Wilfrid Hyde White
Narrator: Denis Quilley
Creative Director: John Webster

Cream


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 122-3. The product name is changed here.
Visual description by: Suzanne Morine.

[Day, medium shot of a well-to-do old MAN sitting in a comfy chair next to a very small, nicely done table in his very nice parlor or living room. A small old-fashioned clock is on the table (3:45) with assorted goodies. The man wears a suit jacket with vest and tie. He affably reminisces with us.]

MAN
[laughs] My childhood memories are somewhat marred by one rather unfortunate experience.

[As he continues his story, close-up of a glass bowl full of sliced fresh fruits as the fruit is being drenched with the thick cream (from it's commercial container). A silver spoon is also on the white table cloth. He puts the cream down next to it, in view, when he's finished.]

One afternoon I was a trifle late for tea and I was forced to eat fruit salad without Commercial Cream--it had all gone.

[Medium shot of the man as he finishes the story.]

Since then I take every precaution to insure that I'm always first for tea.

[The little clock chimes four o'clock.]

Oh--Teatime already--

[Close-up of the cream-drenched fruit salad in the glass bowl, now on a black surface. The product sits by it like a drink would. Small white text is superimposed above the bowl, "Fruit salad is just fruit salad/without Commercial Cream."]

NARRATOR
Fruit salad's just fruit salad without Commercial Cream."

[time: 00:30]


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Last Update: 15 July 2000

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