The Television Transcript Project : commercials
Agency: Kresser, Craig/D.I.K., Los Angeles
Copy by: Wendi Kramer
First Telecast: 1985 or 1986
Creative Director: Jean Craig
Associate Creative Director: Ron Goodwin
Dad played by: Richard McGonagle
Announcer: Ray Willes
Cable TV Company


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pgs. 212-3. The company names are changed here.
Visual description by: Shazam (Suzanne).

[Medium-long shot interior, early evening (sun is still up), MUSIC as little GIRL (about seven years old) bounces into bed to cuddle up with DAD and a bedtime story. DAD is still in his tie from work, is balding, nice, harried guy. The room is cozy--wood colors, four-poster bed frame, a huge teddy bear is in foreground. It's a tired, nice routine.]

DAD
[looks over to us] It's Buffy's bedtime and Betty's not home again. We're paying dearly for my wife's habit. It all stared with an innocent matinee. Now I'm married to a movie addict. But today a friend told me that Big and Cable TV merged.

[The shot has shifted by now to a two-shot. (The GIRL, un-selfconscious, bored and tired, had just put up her arm like her father did in his gesturing to us. Funny. She turns back to the book, blasé. DAD is unaware of her actions, companionably engaged in talking to us.)]

DAD
They've got about 90 movies a month for about 30 cents each. Finally, there's hope for Betty.

[During the announcement, shaded view of DAD and GIRL looking upward in wan appeal. White text is superimposed over them: "Big Cable TV," with three phone numbers.]

ANNOUNCER
If you or someone you love is a movie addict, call the new Big Cable TV now.

[time 00:30]

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Last Updated: 1 Jan 1999

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