The Television Transcript Project : commercials
Agency: Cliff Freeman & Partners, New York
Copy by one or more of: Cliff Freeman, Jane King, Arthur Bijur, Rick LaMoin
 First Appearance: 1987
Creative Director: Arthur Bijur
Light Bulbs


Copy from: The Clio Awards Part I: A Tribute to 30 Years of Advertising Excellence 1960-1989, Clio Enterprises, Inc., pg. 250-1. The product name is changed here.
Visual description by: Shazam (Suzanne).

[Two blue collar MEN, probably maintenance men or mechanics, in a small, cluttered, but nice breakroom, relaxing at dusk or early morning. MAN #1 is reading a paperback book.]

MAN #1
Hey, hey--listen, listen to this. "Lord Clemston gazed upon Lucretia's loveliness. Her milky white shoulders were ablaze in the moonlight. Lord Clemston wrapped his thickly muscled arms around her delicate waist and whispered into her ear--"

[The lights go out. The screen is totally black.]

MAN #1
I can't see.

MAN #2
[innocent] Lord Clemston was blind?

[Two light bulbs fill the dark screen, both glowing white. The one on the right has "PRODUCT" superimposed on it in dark blue.]

[The bulbs disappear and the PRODUCT box appears, glowingly backlit, on the black screen. White superimposed text underneath says, "It's time to change your bulb. PRODUCT" and a small Product emblem is also superimposed. (This looks surprisingly attractive, compared to how it reads.)]

ANNOUNCER
It's time to change your bulb--to Product. Product longer life square bulbs last 33 percent longer than ordinary bulbs.

[time: 00:30]

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Last Updated: 1 Jan 1999

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