DHL to be main sponsor.
|
Reuters have stated that next Friday 22nd, Jordan will announce international haulage and courier company DHL as their title sponsor for the 2002 season.
Current sponsors Deutsche Post, who own a controlling interest in DHL, are to use their status as the team's biggest financial providers to promote their high-speed delivery service. When asked if the company would become Jordan's title sponsor, a DHL spokesperson DHL said, "I understand that to be the case."
The launch of the new Jordan EJ12 car will take place next Friday in Brussels, the location of DHL's headquarters, and is being organised by Deutsche Post.
Jordan are remaining tight-lipped in the build-up, although a source has confirmed they will have a new title sponsor. The team’s head of marketing Mark Gallagher said it would "definitely not be Deutsche Post Jordan Honda."
Gallagher added, "Deutsche Post do not have title sponsorship of the team but their investment is one of the largest there is in Formula One. They are our biggest sponsor alongside Benson and Hedges - and the yellow on the Jordan is every bit them as well as Benson and Hedges."
Last year's title sponsor Benson and Hedges have decided to cut their backing of the Silverstone-based team because tobacco advertising will be banned from the sport in 2006. Their spokesperson Michelle McKeown added, "We are no longer the title sponsor but we are going to be with Jordan in Melbourne as secondary sponsors. We are still a sponsor for Jordan this season but with the impending EU sponsorship restrictions we are making a reduction.
"It has always been our intention to de-escalate, and we have signed a deal for this year with an option for next year."
The team had a budget estimated at $170 million last year, but the current economic downturn has meant that they have had to bring in a specialist company to reduce outgoings and make the company run more efficiently this year. There were 240 staff at the Silverstone factory at the start of 2001, but more than 10 have been made redundant as the team tighten their belt.
Despite the economic doom & gloom, Jordan will, however, announce three new sponsors at the launch in Brussels, each one a Europe-based multi-national.