Brother renew for 2002 & 2003

Meanwhile Brother, the Japanese office products giant, has confirmed that it is to extend its sponsorship with the Irish team for a further two years.

Brother has been a sponsor in Formula One since 1998, initially with Williams before joining Jordan in 2000. Brother’s contract renewal will see it stay with Jordan for the 2002 and 2003 seasons no doubt hoping to build on their popularity by aligning themselves with F1’s only Japanese driver, Takuma Sato.

The team have reportedly had some sponsorship problems of late so will be pleased to have secured this deal. Commenting on the announcement Eddie Jordan said: “I am delighted to announce that our partnership with Brother will continue until at least the end of 2003. Jordan values the continuity and commitment Brother’s ongoing involvement provides.”

“I am delighted that Brother has been able to extend the length of its contractual obligations to Jordan,” explained Toyomi Ido, Managing Director of Brother International Europe. “There is no doubt that Jordan is one of the strongest contenders in Formula One and that Brother can continue to benefit from the partnership to strengthen our market position.”

The agreement includes the continued display of the Brother logo on the Jordan Honda race car and on the suits of the drivers. In addition, Brother will develop the value of the sponsorship agreement in a series of high-profile trade and consumer promotions.

Already spending some of that sponsorship, Eddie has reinstated his team’s Christmas party. Last year Jordan cancelled the Christmas party after a disappointing season in 2000.

The whole Jordan team will celebrate Christmas 2001 in an extravaganza of a party on Friday 14th December. Eddie Jordan will be joined by 2002 drivers Giancarlo Fisichella and Takima Sato, and 480 members of staff and guests for dinner and live entertainment – Hopefully the party will be an Eddie Jordan special – the team deserve it despite the 2001 results not being all we might have hoped for.