Encoding to me is like being back engineering video again. It is being down in the dungeons of what makes video work and i enjoy the detail-oriented work required in order to get perfect results.

There should be no reason why your beautiful video should look any less than gorgeous after it has been encoded and put to disc.

Taking care of the signal to ensure perfect images is still as essential today as it ever was with everything we do in video production. Be it digital or analog.