Elemental Duran Duran: Songwriting and Style, Pt. I

By Claudia Rebaza

(c) 1984, 1987, 1989, 1991, 1997, 1999
We live in an increasingly three-dimensional world. From the days in which a recording was nothing more than a tinny sound on a miraculous device, we now have the near perfection of the common compact disc. Stereo television is making entertainment more lifelike than ever and the compact disc/high resolution TV combo is coming soon to a store near you. Music has now become visual with the promulgation of music video, an old idea brought out of the closet along with 60's fashion trends and Reagan's values. Never before has image been so important in marketing something aural, and, unfortunately the difficulties of commercial necessity often obscure the actual product. Duran Duran began and will end in the musical arena -- but they may not be remembered that way.

The unique thing about this group is that it is three tiered in its essence. The band's most noticeable aspect is a strong, sophisticated, glamorous image. This tag of studied, careful presentation sets them apart from other groups, particularly in the U.S. where other British glam-new wave groups had less success. Secondly, the band consists of strong, identifiable personalities in its various incarnations. This trait has landed them in gossip and news pages outside of the music business, giving them a considerable publicity boost over their peers. With these two (debatable) attributes to their credit, the video medium was a perfect one to catapult them to public recognition . While many felt their music overshadowed by the quality and success of their videos, their image and personalities cannot be separated from an analysis of their music.

From the beginning when Nick Rhodes and John Taylor decided on their look and sound prior to ever settling on their instruments of choice, these three elements, image, personal style and actual music production, have gone hand in hand. One result of their image has been a highly produced sound. It might be fair to say that the unplugged sound would be a true test of musical skill, and that Duran Duran might not pass with high marks. But a studied sound can have its advantages in that it may be self-serving but rarely careless or over-confident. Since their realm of musical preference has been pop music a bad or boring song can be a plague. An ineffective, banal tune will simply pass from memory. The band's attention to detail is one that marks all their work, their music most certainly included.

Similarly, the interplay of this set of musician's strong personalities cannot be overlooked as it is this interplay that determines, to a great extent, what the final sound will be. It will also decide which mistakes will be made. To begin with, this band is polarized by its founding members. It is interesting to speculate where John Taylor and Nick Rhodes might have gone had they not started together, but the results are visible. As the other members added on, each expanded the influence of the sound with Roger Taylor, the drummer, maintaining a musical and personal neutrality that anchored the group. He completed the rhythm section John envisioned while accompanying Rhodes's more digressive works. Andy Taylor, whose role in the group grew diametrically opposite to Nick's, added to John's musical equation by being able to play virtually any style demanded of him, particularly harder tracks. Finally in Simon le Bon's leading role, Rhodes found a writer to whose lyrical imagery he could give aural life. Le Bon writes in images and sensations. Working together, le Bon and Rhodes created helixes that the Taylors' rhythm would move forward. The friction and occasional merging of these two forces is what Duran Duran's sound is built on. This never became so apparent as when the group split off into its two solo projects. To examine the group's early demo work would probably be revealing, but since that isn't as yet possible, we'll have to start with the band's first album.

As a package, Duran Duran holds together well in both tone and mood. Almost every song on it is brooding, the mixing sliding towards the somber. There is a heavy, overlapping sound on many tracks with low synthesizer tones blending with the bass. (This made a travesty of the "Is There Something I Should Know" single appearing on the LP in an American re-release.) It was a fine debut album, as Steve Sutherland of Melody Maker would write, "bristling with potential pop hits". It is fortunate that the tone matches so well, however, because as Simon once admitted, this album was a slapdash combination of everyone's ideas and not a ground-up collaboration by the band. When relevant, 12 inch mixes will also be examined.

In these first sixteen songs, written and recorded within Duran's first year together, a number of things become apparent in their three tiered synergy. The dark, sometimes overbearing and overdone productions have a curious similarity to their personal style of the time-- heavily made up, youthfully pretentious, personally obscuring and unsure. As le Bon stated, everyone's separate musical ideas can be seen in the different emphasis of each track. The next two albums would have a more unified direction. Nevertheless, the tone matched and the presentation was fairly cohesive despite keyboard wanderings in "Tel Aviv" and "To the Shore", and heavy guitar and bass work in "Careless Memories" and "Friends of Mine". Furthermore le Bon's lyrics would only sporadically be so personal and introspective as they are on this first effort. Drawing from his solo work prior to joining the band, his early poems would not appear after the Rio album. The group moved on fairly quickly as can be seen in its next independent single. Traces could already be seen of the sophisticated--lighthearted style about to dominate their music and captivate their audience.

Rio was a landmark album. It not only pushed them into their superstar status in both England and America, but worldwide. While Duran Duran was gaining a popular teen following in the U.K, this album opened them up to a broader pop audience. In the U.S. it was the first work they were known for, and their well produced videos (another success for the talented director, Russell Mulcahy) pushed both sound and image as never before. Rio may also become the album Duran Duran is best remembered for. A true pop classic in every sense but record-breaking sales, it united the group's three elements into what Spin magazine later called their "state of mind, like Bora Bora, where videos are made and no one feels any pain." The timing was perfect. The songs, videos and attitude screamed of fun, youth and money and the combination was catchy, if not appealing. With the group camaraderie never better or more charming, the enthusiasm apparent in the album's title song carried over to its listeners. Duran Duran was on its way.

Following up on the artistic success of Rio proved daunting. Having bridged good pop songs with a classic touch plus having (often unfortunate) enduring video images the success of their next independent single was a tribute to them. The difficulty in producing it however, was just one way in which it was a shade of things to come.