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JOINT PRESS RELEASE - HARD CANDY/MOTOROLA
Media Contacts: David Kurt Courtney O'Neill
Interchangeable colored and textured faceplates allow users to customize the look of their phone NEW YORK, NY, April 17, 2001 - Motorola (NYSE: MOT) today announced an alliance with trend-setting cosmetics company Hard Candy to design interchangeable colored and textured covers for the Motorola i50sx wireless phone. Motorola has agreed to introduce several cover sets, which will include Hard Candy-designed interchangeable faceplates with matching battery covers. These products will be demonstrated in the Victory Lap Exhibit sponsored by Motorola at the New York Auto Show this week. The Hard Candy cover sets are expected to be available exclusively through the website www.myhardcandyphone.com beginning on May 1. Cover set colors will coordinate with Hard Candy's popular nail polish colors and will feature the Hard Candy logo. The first Hard Candy cover set will be periwinkle with a velvety soft-touch texture and will be sold with a sample size of coordinating Hard Candy nail polish. The Motorola i50sx model allows users to customize their handsets by downloading and running applications such as address books, calendars, games, and other applications, similar to the way users update their PCs or handheld computers. "Young adults today demand a personalized look in their high-tech products to reflect their personalities and lifestyles," said Bill Werner, corporate vice president of Motorola and general manager of the company's iDEN Subscriber Group. "The Hard Candy cover sets will allow users to personalize the look of their phones, while the Motorola i50sx handset will allow users to customize the features and functions of their phones." "We began working with Motorola because we realize young people like to customize their mobile phones to mirror their personal styles and individuality," said Dineh Mohajer, founder of Hard Candy. "The Hard Candy cover sets allow users to coordinate the look of their phones with their nail polish or their outfits." About Motorola and iDEN Motorola, Inc. (NYSE:MOT) is a global leader in providing integrated communications and embedded electronic solutions. Sales in 2000 were $37.6 billion. For more information visit www.motorola.com. iDEN handsets combine the capabilities of a digital wireless phone with "always on" Internet access, text pager, and two-way radio to enable users to instantly communicate with one or hundreds of individuals at the push of a button. For further information on iDEN handsets, visit www.motorola.com/iden. About Hard Candy Founded in 1995 by a 22-year-old pre-med student, Hard Candy has since evolved into a trend setting leader within the cosmetic industry, creating innovative products that reflect an ultra-hip image inspired by music, fashion and street style. Hard Candy products are available through Bloomingdales, Neiman Marcus, Macy's, Nordstrom, Sephora and other exclusive stores. The company is owned by the Louis Vuitton Moet Hennessey (LVMH) fashion consortium. For more information visit www.hardcandy.com. ### MOTOROLA, the Stylized M Logo, iDEN and all other trademarks indicated as such herein are trademarks of Motorola, Inc. ® Reg. U.S. Pat. and Tm. Off All other product or service names are the property of their respective owners. © Motorola, Inc. All rights reserved. Hard Candy trademark line. . -------------------------------------------------------------------------------- © Copyright 1994, 1999 Motorola, Inc. All rights reserved.
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