In 1998, in conjunction with our Silver Jubilee and in commemoration of the 25 illustrious
and fruitful years which have so swiftly passed us by, the Malaysia
Airlines Pilots’ Association proudly unveils to the world our new logo
and corporate colours - a new look and image truly reflective of our objectives,
aims and aspirations, and a new look and image which sees us flying
high into the next millennium and beyond …..
MAPA’s new colours and logo - an elaboration :
At the core of the new logo is a stylised symbol of an ultra-modern jet aircraft
in a deep blue hue, and this is surrounded by three concentric overlapping
ellipses which are presented in adjacent shades of grey.
The Graphics :
- The stylised symbol of an ultra-modern jet :
Goes upwards and is skewed to the right, denoting the progressive, proactive
and forward looking nature of MAPA, in line with its firm commitment to
remaining at the forefront of the industry, poised always for growth.
- The three concentric overlapping ellipses :
Represents the joint effort and teamwork of all the members and the Executive Committee
of MAPA, towards the realisation of its objectives, aims and aspirations.
They are also designed to represent the 3 axes - X, Y and Z - denoting a 3-dimensional
approach and lateral thinking concept which are favoured by MAPA over a
more conventional and traditional mindset.
The central section of the motiff where the planes of the 3 ellipses intersect
and where the jet is poised for take-off represents the global vision and
rapid progression nature of MAPA.
The Colours :
- Deep Blue :
A very corporate colour which denotes strength, steadfastness and precise
judgement. The deep colour also conveys wisdom and reliability.
- Grey :
A neutral and friendly colour which blends perfectly with blue. It
also conveys solidity and dependability.
The Typography :
- A very modern Serif font which has curves and strokes which are Asian in
flavour. The type is demi-bold, denoting the strength of MAPA.
