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Kevin W. English Remarks Before the Automotive News World Congress I'd like to express my congratulations to all the winning companies. Special congratulations to Ms. Marie-Christine Caubet of Renault, the Automotive News Woman of the Year. Thank you, Monsieur Schweitzer, for your kind invitation to share the dinner speaking time with you. And of course, thank you for that kind introduction. My thanks, also, to Automotive News Europe for hosting this extraordinary congress. Good evening, ladies and gentlemen. This is my first trip to Prague. I must tell you, I am very impressed with the city and the people. I only wish I could extend my stay a few more days so I could explore the city some more. I know the hour is late, so I'll do my best to keep my remarks relatively brief. Besides, I don't want to keep you from the wonderful Afterglow Reception being hosted by Borg Warner tonight. My name is Kevin English, and I am the Chairman, President and Chief Executive Officer of Covisint, the global, independent business-to-business exchange for the automotive industry. Covisint was created to provide the automotive industry with leading collaborative product development, procurement and supply chain tools. These tools enable users to reduce costs and bring efficiencies to their business operations. It sounds simple, doesn't it? If only it were… For the past year and more, the business world has been abuzz with new catch phrases and concepts. Business-to-business, or B2B, was one that seemed to garner the most attention… and discussion. Let's just think about it for a moment. Business-to-business. The actual concept has been in place for millennia. Business-to-business has been here since the Egyptians traded silks and precious gemstones along the Nile. In fact, it probably goes back much further in time. Today, however, everyone seems to have discovered business-to-business all over again. The fact is, it's been with us all along. We just didn't seem to refer to it in that fashion. What has made it more prominent in our lives has been the way it now can be conducted. No longer are business people restricted only to lengthy, expensive travel; slow and onerous mail delivery; or unreliable telephone connections. Today, communications has been improved many thousand fold. And it has happened thanks to the remarkable progress made in the development of the Internet. Today's ubiquitous Internet - still somewhat a novelty only a scant five years ago - now has become the backbone of global enterprise for industries of all sizes and types. Technological progress has enabled the Internet to become the medium for business communications and interaction. Of course, for the auto industry, it has become required. How did it happen? As you may be aware, in 1999, both Ford and General Motors announced their individual, independent initiatives in the world of business-to-business. Dubbed "Auto-Xchange" by Ford and "TradeXchange" by GM, these initiatives each sought to leverage the power of the Internet to reduce costs and eliminate inefficiencies for their founders and the supply chains that supported them. It was a simple concept with an emphasis on procurement applications - primarily auctions - and some initial steps into the world of collaborative e-commerce… or what we at Covisint refer to as c-commerce. It was clear that auctions alone were not going to be able to drive significant efficiencies through the industry except, perhaps, in a limited fashion through a reduction in the cost of procured materials. As a result, those initial forays into collaborative e-commerce took on an increasingly important role. Not long after the introduction of these two competing exchanges, the
automotive supplier community took notice of a rather obvious disconnect.
If the goal of the exchanges was to drive out costs and inefficiencies,
what purpose was served for suppliers - especially the larger Tier 1s such
as Borg-Warner, Valeo, Sagem, Hutchinson, Siemens, Bosch,
Delphi
and
Freudenberg - to have to support two distinctly different systems. After
all, a large Tier 1 supplier who served both GM and Ford would be forced
into the unwelcome position of having to support both initiatives. It
would mean a duplication of efforts to support the distinct protocols of
each of the two systems.
More disconcerting was the prospect of having to support even more
distinctly different initiatives. After all, once DaimlerChrysler launched
its effort, others would follow. The large Tier 1 suppliers each could
establish their own versions. Soon, the number of differing exchanges
would outpace the industry supply chain's ability to support them.
The entire concept seemed doomed from the start.
Fortunately, the leaders of the industry's suppliers are smart. They
came to Ford and GM and said, "Can't you come together on a common
platform we could all support?"
So, taking the suppliers' concerns to heart, Ford and GM decided to
come together with DaimlerChrysler for the unprecedented announcement to
create a common platform for collaboration, procurement and supply chain
management for the global automotive industry. Since the initial
announcement last year, Renault, Nissan and PSA Peugeot Citroën have
joined their North American colleagues as Covisint partners.
The revolution had begun.
Today, the automotive industry is remarkably different than it was just
fifteen months ago.
Covisint, as the joint initiative has become known, has become a force
to be reckoned with in the automotive industry.
It took a lot of "heavy lifting" to get where we are today. In the past
year, we
Our mission is clear: to connect the industry. The path we've chosen,
while not the easiest, holds the greatest promise of success - for
ourselves and for the industry we serve.
The results speak for themselves.
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