Financial Times
I/ Financial Times’
marketing approach:
- Target market: entreprenuers, readers, managers, business investors and individual investors around the world.
- Differentiated layout of newspaper: newspaper’s color is light pink, rather than regular color, making the paper standout against a stack of gray papers
- Contents of newspaper: Leading source of financial business information, intelligence and business content: finance markets, economy, comment and analysis of different companies
- Types of advertising: Mostly firms provide related services to entreprenuers, readers, managers, business investors and individual investors such as: Continental-traveling, trading companies, higher education for managers
II/ Greyhound Buslines Advertising:
This is an excellent article because the ad is catering specifically to the majority of the readers of Financial Times. As finance managers and investors, these individuals are more likely to travel for business. This advertising clearly indicates that Greyhound is a bustling market for investors, eventhough so many accidents have happened in the past. Greyhound offers service to more destinations within the country than any other bus lines. Therefore, whether it's traveling to and from college, moving across state lines, or traveling for the holidays, one is sure that they could do so on a budget and in a timely manner.