OBJECTIVE:
To capitalize on my Web experience in Internet Marketing, Business Process Re-engineering and project management.
BUSINESS SKILLS:
Business Process Re-engineering: BPR is the radical redesign of business processes for dramatic improvement. Familiar with methodology and practice of redefining a business' processes, roles and measures from the ground up.
Internet Marketing: Worked quickly and carefully to ensure a world-class customer experience based on the Intel® brand. Flawlessly managed some of the most visible pages on intel.com for four years, including the homepage of intel.com and the Press Room. Drove strategy and implementation of new and existing projects, and maintained or provided for maintenance after launch.
Management: Managed virtual teams as well as direct-report employees. Experienced in developing processes and facilitating communication between individuals and groups based on business needs.
Self-direction: Have been working remotely 2,000 miles from the rest of my group for over a year. Comfortable working toward multiple goals without direct supervision. Know when to seek advice and when to proceed. Able to navigate business, process and technical issues equally well.
TECHNICAL SKILLS:
HTML: Working knowledge of HTML with and without WYSIWYG tools.
PhotoShop: Working knowledge of PhotoShop for basic images and Web graphics.
MS Office: Excellent knowledge of MS Office applications such as Word, Excel, PowerPoint, Visio, etc.
PROFESSIONAL EXPERIENCE:
Intel Corporation, www.intel.com, Santa Clara, CA
Intel, the world's largest microprocessor maker, is also a leading manufacturer of computer, networking and communications products.
| 2/02 - now |
Business Process Re-engineering, Corporate Internet Marketing |
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Responsibilities:
Develop and maintain the business process design for intel.com, including processes, roles and measures of success.
Lead and collaborate with a virtual "extended team" representing Intel's business groups and programs worldwide. Ensure that this group works together effectively during multiday face-to-face process design sessions, bridging gaps between cultural, stylistic and process differences.
Worked closely with a consultative agency to adapt business process re-engineering methodology to Intel's culture and business needs.
Accomplishments:
Pioneered a new approach for Intel's Internet Marketing Group using a proven methodology to develop a single, global set of processes, roles and measures. Perviously, Intel's decentralized Web teams each had their own processes, leading to duplication of efforts and content, unnecessary cost, and inefficiencies.
Internalized the business process re-engineering methodology, thereby allowing the release of the agency and saving Intel money.
Achieved consensus on the process design from the extended team representing the worldwide business and program groups and their stakeholders. |
| 10/01 - 2/02 |
Customer Scenario Manager, Corporate Internet Marketing |
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Responsibilities:
Work closely with a consultative agency to adapt customer scenario methodology to Intel's culture and business needs. I was "on loan" to the customer scenario team for four months for this purpose.
Accomplishments:
Pioneered a new approach for Intel using a proven methodology to build web sites based on the balance between the needs of the customer and Intel's business needs. Previously, Intel's needs were given too much focus, resulting in a frustrating brand and customer experience on intel.com. |
| 3/01 - 10/01 |
Internet Marketing Operations Manager, Corporate Internet Marketing |
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Responsibilities:
Established the new role of Marketing Operations Manager to manage and maintain the processes and policies that guide Intel's Web author community. Responsible for driving consistent, world-class customer experience across intel.com through corporate Web policy and process.
Accomplishments:
Successfully drove broad policies and issues that affect the quality and operation of intel.com, as well as the delivery of an optimal customer experience, including:
Corporate Web Site Clean Up: The clean up benefited intel.com by: 1) identifying ownerless content; 2) freeing CPS disk space needed for current/future content; 3) improving visitor experience; and 4) most importantly, protecting the Intel® brand by removing outdated messages. The project removed 19,500 files, freeing 850 MB of space and lessening the burden on Intel's server farm.
Intel Web Author Certification: Reviewed the existing certification documentation, rewrote several areas and wrote a new chapter and test questions devoted to Web strategy. The result is a faster, more effective certification process that delivers the necessary information and provides a reasonable expectation of becoming certified with the knowledge needed to work with Intel's externally facing Web sites.
Web Survey Calendar: Created a survey calendar to maximize Intel's ability to gather data while protecting visitor experience from over-surveying. Designed a process to ensure that the calendar was maintained and enforced.
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| 2/00 - 2/01 |
Internet Marketing Manager, Corporate Internet Marketing |
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Responsibilities:
Managed the team responsible for the worldwide homepages, worldwide Web author communication and intel.com research.
Advised Intel groups wishing to create Web content, always championing customer experience and the Intel® brand.
Accomplishments:
Drove the strategy behind a major redesign of the homepage of Intel.com. |
| 2/99 - 1/00 |
Internet Marketing Project Manager, Home Page of intel.com |
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Responsibilities:
Managed the homepage of Intel.com to flawless execution day to day.
Managed the creative agency that created the HTML and images for the homepage.
Responsible for various corporate-led projects, including a search engine interface redesign and cross-site clean up.
Accomplishments:
Planned and executed worldwide biweekly homepage feature updates appropriate for audiences internationally.
Balanced the competing needs of different customer groups, business groups and programs to provide homepage designs and content.
Proactively established and managed a forum for a key group of drifting Web authors. |
| 8/96 - 1/99 |
Press Relations Web Manager |
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Responsibilities:
Managed several sections of intel.com, including intel.com/pressroom (The Press Room) and intel.com/education. Sites totaled approximately 1,600 files at the time. Responsible for maintenance, redesigns, agency management and project coordination with other intel.com Web authors.
Responsible for final edit on all press releases.
Accomplishments:
Executed several major redesigns of the Press Room.
Instituted a tool, process and system of templates to enable PR's team of administrative assistants to code and post press releases. Included training the administrative assistants in both HTML and use of the tool and templates. |
| 8/96 - 1/99 |
Press Relations Specialist |
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Responsibilities:
Sole responsibility for coding and posting press releases and other PR materials to The Press Room at intel.com/pressroom.
Created materials such as corporate overviews and fact sheets for use by all PR managers.
Project managed PR logistics and collateral for tradeshows and events.
Responsible for final edit on all press releases.
Accomplishments:
Created new-hire training materials and program for Intel's press relations group.
Managed the logistics of major and minor tradeshows and events, such as COMDEX, CES, and Internet World. Logistics included collateral, on-site meeting logistics, Web content, signage, press briefings, speakerships, etc. |
Alameda Newspaper Group, www.insidebayarea.com, Pleasanton, CA
The Bay Area's largest newspaper chain produces the Oakland Tribune, the Tri-Valley Herald, and 6 other local, daily newspapers. Circulation at the time: 200,000 daily
| 5/96 - 8/96 |
Page Designer |
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Responsibilities:
Designed inside pages and section front pages on Harris systems.
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| 9/95 - 8/96 |
Copy Editor |
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Responsibilities:
Filled a standard position on the copy desk, including editing stories, writing headlines and captions, and proofing graphics.
Proofed beta print of the newspaper before it went to the presses.
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Sacramento Bee, www.sacbee.com, Sacramento, CA
The largest daily newspaper serving the Sacramento metropolitan area. Circulation at the time: 280,000 daily, 350,000 weekend
| 6/95 - 9/95 |
Copy Desk Intern |
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Responsibilities:
Filled a standard position on the copy desk, including editing stories, writing headlines and captions, and proofing graphics.
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EDUCATION:
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9/91 - 6/95 |
Stanford University
B.A. in Communication
Secondary Degree in American Studies
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INTERESTS:
Second Harvest Food Bank Weekly Volunteer: The nations largest hunger-relief organization with a network of more than 200 food banks and food-rescue programs. www.secondharvest.org
Project Linus Blanketeer: Providing handmade blankets for children who are seriously ill, traumatized, or otherwise in need. www.projectlinus.org
REFERENCES:
Available on request.
Return to www.TheKochers.com
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