Felixstowe


Here we are in Hamilton Road, Felixstowe, Suffolk, travelling towards the seafront and just past the old railway station. The enlargement above gives a hint of the lettered walls ahead with the slanting word 'GARAGE'. (Scarborough has similar very oblique Garage sign.) The star of the show is barely visible behind the lampost ...

... but before that we look back at the obverse wall to the 'Garage' lettering above: 'HASTE & SONS. GARAGE', where the name curves and fits nicely over the company's role. Facing it is one of the finest painted lettering advertisements in Suffolk ...
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'E.F. ANDREWS,' (compare the use of the comma to the full stop after 'Haste & Sons' above) curves over in a beautiful arc to fill the shouldered wall. Below it in descending order of size, importance - yet increasing complexity - we see 'DECORATOR, PLUMBER & SANITARY ENGINEER.' And after 'BUILDING & GENERAL REPAIRS.' we have, topped and tailed by chequerboard rules created by painting alternate bricks, the rather fine large and small caps: 'RATHBONE FURNISHING STORES.'

So, copious punctuation for a busy company, but how did they do it? The flat roofs of the shops next door must have helped with erection of scaffolding, but presumably a foolscap paper layout was transferred to the large vertical wall by drawing it out on the brick surface. Imagine trying to draw the circle at the top, let alone evenly space out the characters which sit on it. One can only admire the craftsmanship. All the above firms have long since ceased trading, but their lettering remains.  In terms of preservation and quality, this wall compares favourably with the  'W.B. Kerridge - Tailor' sign in Ipswich.

The large 'BANK' lettering at 33 Hamilton Road.
Meanwhile, down on the seafront, some remedial work to 97 Undercliff Road West in Spring 2001 revealed the former use of this building.

'H.T.ABLETT' flanked by the words 'Wine' and 'Stores' show this small shop to have been an off-licence in years gone by. An interesting site for such retail premises; one wonders how much trade was garnered from the passing holidaymakers ...

Coming soon: The Fludyers Arms 'BUILT (date)' lettering further up Felixstowe undercliff. Here, to whet your whistle, is an extract from their website (listed on our Links page):

"The Fludyer name comes from Sir Samuel Fludyer - grandson of the presumably more  famous Sir Samuel Fludyer (1705-1768) - who was Lord Mayor of London in 1760. The grandson died in 1833 and is buried with his wife locally.
The original Fludyer (or Fludyers ?) Arms is a wooden building dating from at least 1884. The current brick building was built in 1903 and both brick and timber buildings obviously co-existed alongside each other for a time.

Flexistowe: Fludyers Arms old
A stable block, which is now part of the hotel as a garage / storage area was built behind the wooden structure. We really would be delighted to learn more."

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