EDUCATION

Present           The University of Missouri, Columbia
                       Doactoral Student at the School of Journalism (Concentration: Advertising)

May 2000         The University of Tennessee, Knoxville
                       Master of Science, Communications (Concentration: Advertising)

August 1996     Chung-Ang University, Seoul, Korea
                       Master of Political Science, Advertising and Public Relations

February 1987   Seoul National University, Seoul, Korea
                        Bachelor of Arts, Aesthetics

PROFESSIONAL EXPERIENCE

    U.S. Correspondent for Daehong Communications Inc, September 1998 to present.
Write reports covering breaking news and features in U.S. advertising
industry for a bimonthly trade publication in advertising, Daehong Communications, Seoul, Korea.

    Instructor for Hanshin University and Soonchunhyang University, Korea, 1997-1998.
Courses taught (undergraduate): Introduction to Advertising, Advertising
Management, Advertising Campaigns, International Advertising, Communication
Research Methods.

    Columnist for Samsung Consumer Culture Center, 1997-1998. Wrote columns about
up-to-date trends of consumer culture for a monthly trade publication, Consumer
Culture, Seoul, Korea.

    Advertising Managerfor SK Telecom Company, Seoul, Korea, 1993-1996. Responsible
for all aspects of advertising management including planning and executing
advertising campaigns of cellular phone service and pager service, awarded “Korea Advertising Award” by KOBACO,1995.

    Copywriter for Han Comm Inc. (an affiliate of Lintas Worldwide), Seoul, Korea, 1989-
1992. Major clients: Daewoo Corp., Daewoo Telecom, Daewoo Housing, Hush
Puppy, Hanhwa Energy, Binggrae(Yoplait), Hwaseung (le CAF).
 

PUBLICATIONS & PRESENTATIONS

Book (in Korean)

    Yoon, Tae-Il, Flatland, Seoul, Korea: Nulbom Publishing, 1998.
Translated and published Korean version of Flatland. Original English version is written by Edwin. A. Abbott.

Articles in Trade Publications (in Korean)

    Yoon, Tae-Il, "Political Advertising during the Presidential Election 2000," Daehong Communications, 2000 (September/October), p. 16-21.

    Yoon, Tae-Il, "Brand Management in Internet Marketing," Daehong
Communications, 2000 (May/June), p. 16-21.

    Yoon, Tae-Il, "New Media and Old Media in Advertising," Daehong
Communications, 2000 (March/April), p.16-23.

    Yoon, Tae-Il, "Future of Advertising in the New Millenium," Daehong
Communications, 2000 (January/ Februay).

    Yoon, Tae-Il, “Why Does the President Appear in Advertisements?: Public Service
Announcements (PSAs) in the U.S.” Daehong Communications, 1999
(November/December), p. 9-16.

    Yoon, Tae-Il, ”Tropicana: A New Challenger of Pepsi,” Daehong Communications, 1999
(March/April), pp. 9-15.

    Yoon, Tae-Il, ”Why Does McDonald Dominate the World: Promotions in the U.S.”
Daehong Communications, 1999 (January/February), pp. 8-14.

    Yoon, Tae-Il, ”Multicultural Marketing in the U.S.” Daehong Communications, 1998
(November/December), pp. 16-21.

    Yoon, Tae-Il, “David Ogilvy: The Life and Thoughts of an American Advertising Giant,”
Daehong Communications, 1998 (September/October), pp. 16-21.

    Yoon, Tae-Il, “Deep Change in Consumption Styles after Economic Crisis,” Consumer
Culture, April 1998, pp. 2-3.

    Yoon, Tae-Il, “How Telecommunications Impact Consumer Culture,” Consumer
Culture, January 1998, pp. 2-3.

    Yoon, Tae-Il, “The Middle Age Generation as Emerging Consumers with Purchasing
Power,” Consumer Culture, November 1997, pp. 2-3.

    Yoon, Tae-Il, “Cocoon Syndrome: Back to the Family,” Consumer Culture, September
1997, pp. 2-3.

    Yoon, Tae-Il, “New Trends of Leisure Time,” Consumer Culture, July 1997, pp. 2-3.

    Yoon, Tae-Il, “The Reason for Double Incomes in Metropolitan Cities,” Consumer
Culture, April 1997, pp. 2-3.

    Yoon, Tae-Il, “New Life of Nettizens in Cyber Space,” Consumer Culture, March 1997,
pp. 2-3.

    Yoon, Tae-Il, “Modernization of Traditional Commodities,” Consumer Culture, January
1997, pp. 2-3.
 

Presentations

    Yoon, Tae-Il and Kyoungtae Jodie Nam, “Cultural Differences in the Responses toward Offensive Advertising: A Comparison of Koreans, Korean-Americans and Americans,” Presented at the 2001 Annual Conference of Association for Education in Journalism and Mass Communications (August), Washington,DC.

    Yoon, Tae-Il and Kyoungtae Jodie Nam, “The Impact of the Cultural Factors on the
Reaction towards Offensive Advertising: Focusing on the Comparison between Americans and Koreans towards Controversial Benetton Advertising,” Presented at the 2000 Southeast Regional Conference of Association for Education in Journalism and Mass Communications (April), Chapel Hill, NC.

    Yoon, Tae-Il, “How Age and Ethnicity Interactively Influence Reading Strategy to
Advertising: Comparison of Reading Strategies between Senior Korean-
Americans and Adolescent Korean-Americans,” Presented at The University of
Tennessee’s College of Communications 22nd Annual Communications Research
Symposium (March), Knoxville, TN.

RESEARCH IN PROGRESS

Intended and Unintended Effects of Idealized Body Images in the Websites: Exploring Racial and Gender Differences among Korean Students (Co-workers: Esther Thorson and Myoung-chun Lee)

Third-Person Perception of Negative Websites: A Test of Competing Explanations for Its Cause, Pattern, and Consequence (Co-worker: Glenn Leshner)

Ethnic Factors and Hieracrhy-of-Effects on the Websites (Co-worker: Esther Thorson)

AWARDS

Recipient of an “Honor Student Scholarship,” Seoul National University, Spring, 1986.

Winner of "National Contest of University Literature (Genre : Literary Criticism)," Korea University, Fall, 1985.
 

PROFESSIONAL AFFILIATIONS

American Academy of Advertising

Association for Education in Journalism and Mass Communications

International Communication Association