NODE.801

Obsolete Syllabus


B. Ricardo Brown, Ph.D.

Associate Professor of Cultural Studies
Pratt Institute
 
BRBrownIII@earthlink.net 

Retrurn to the Course Materials Page

Methods of Cultural Analysis
Pratt Institute SS 430.01 & SS 430.02
Meetings: Section 1: Tuesday 9:30-12 ISC Room 306
                Section 2: Wednesday 2:00-4:30 North Hall 302
Spring 1999


B. Ricardo Brown, Ph.D.
Department of Social Science & Cultural Studies
Office: Dekalb 419
Office Phone: 1.718.636.3567, ext. 2709
Office Hours: Monday 1:00pm-1:55pm and 4:30pm-5:30pm,
    Tuesday 1:00pm-1:55pm and by appointment

Email: brbrowniii@earthlink.com
URL: http://www.geocities.com/brbgc
Blog: http://node801.blogspot.com
_______________________________________________________________________
Course Description

Theory and method are closely connected. In fact, it is difficult if not impossible to separate theoretical issues from those of methodology. Any emerging field of knowledge usually lays claim to the methods and theories of preceding fields---albeit with modifications---while at the same time deploying new methods for understanding the world. The emerging field of Cultural Studies is no exception. This class will give an overview of some of the most important theoretical and methodological orientations in Cultural Studies: feminism, psychoanalysis, structuralism and post-structuralism, ethnography, and others. We will also examine Du Gay, Hall, et al. Doing Cultural Studies: The History of the SONY Walkman.

Last year, we concentrated upon epistemological questions, and these will remain central to our work. The emphasis this year will be on how to pursue investigations within the domain of Cultural Studies. This is intended as a practical course.

Cultural Studies is for the most part a collaborative discipline. For this reason, the class will form groups for the purpose of preparing presentations on the weekly readings and for undertaking a semester project on one of the following topics:

Media
A project on the local Evening News programs.

Advertising and Sexuality
A project decoding the HIV drug ads that have recently appeared in the New York City Subways, or the marketing of Viagra are the two available topics for this semester.

Landscape and Society
A project on the changes in the landscape of Pratt itself and the surrounding area since World War II. You may also select an alternative landscape.

Technology
A project on a specific technology or device (but not the Internet) such as that done by Hall et al. on the SONY Walkman.

Ethnography and the Audience for Art
A project aimed at understanding the audience for art. You will select a particular venue here in the city, such as the Metropolitan or another museum, and devise a method of studying the makeup of its audience (this might include interviews, pretending not to know anything and recording how the patrons respond to you, surveys of patrons, researching and interviewing donors, etc.).


Course Requirements

Presentations

Participants are expected to give two presentations.

The first presentation will be on the readings appropriate for their group (e.g., the landscape group will present the course readings on landscape). At this time the group is also required to describe their final project.
The second presentation will be on the topic of the final paper. You may give group presentations. (The final paper will be on your project, its methods, and your understanding of the process of investigating a cultural artifact.)

The presentations and class participation will account for 40 percent.

Final Paper
One paper, 8-12 pages in length (typed and double-spaced) or a demonstration (public exhibit, performance, film, etc.) with a textual description of 3-5 pages is required. (The demonstration option must be approved beforehand.) The paper will count for 60 percent of the final grade.

Class Participation
Education is not a one way street and we can not expect to simply passively receive knowledge. Participation is mandatory and will be factored into the final grade.

Absences and Lateness
Persistent absences or lateness will result in a reduction of your final grade.

Grades and Incompletes
Grades will be posted in the department at the end of the semester. Incompletes will be granted only in accordance with the established policy of the college. The request must be made in advance of exam week. It must be made in writing. An incomplete is “available only if the student has been in regular attendance, has satisfied all but the final requirements of the course, and has furnished satisfactory proof that the work was not completed because of illness or other circumstances beyond control” (Pratt Institute Bulletin). If you do not turn in your paper on time, and you do not have an approved incomplete, you will fail the course.


Readings

The reading for the class will be drawn from these sources. The books may be purchased from the Pratt Bookstore, as well as many other bookstores in the city, including St. Marks Books, Barnes and Nobles, etc. You may also purchase these books, often at a discount, via Amazon.com (http://www.amazon.com)

The Cultural Studies Reader. Simon During, ed.
Doing Cultural Studies : The Story of the Sony Walkman
by Paul Du Gay, Stuart Hall, Linda Janes, Hugh MacKay, Keith Negus

Session Outline
Session One:
Introduction to the Course


Session Two:
Cultural Studies and the Critique of Everyday Life

Adorno and Horkheimer, in During, “The Culture Industry,” pgs. 29-43.
Lyotard, “Defining the Postmodern,” in During, pgs. 170-177
During “Introduction”

Session Three: (Technology Group)
Doing Cultural Studies II
Du Gay and Hall et al. Doing Cultural Studies, pgs.1-41
Video Lecture: Stuart Hall Representation and the Media

Session Four: (Technology Group)
Doing Cultural Studies III
Du Gay and Hall et al. Doing Cultural Studies, pgs. 41-120.
Rey Chow “Listening Otherwise, music miniaturized: a different type of question about revolution” in During, pgs. 382-403

Session Five:
Semiotics

Eco, Essay on Casablanca from Travels in Hyperreality
Casablanca


Session Six: (Media Group)
Media Analysis
Edelman, from “Constructing the Political Spectacle,” pgs. 90-130
Schudson, “The Sociology of News Production,” from Media, Culture and Society, 1989.
Rapping. “Watching the Eyewitless News (Infotainment),” The Progressive 1995.

Session Seven: (Media Group)
Media Analysis
Waters, “Life According to TV,” from Petracca and Sorapure’s Common Culture.
McConnell, “Seinfeld,” ibid.
Miller, “Getting Dirty,” ibid.
Nehamas, Alexander. “Serious Watching,” South Atlantic Quarterly, 1990

Session Eight: (Advertising and Sexuality Group)
Advertising and Sexuality
Advertising Hall, “Encoding Decoding,” in During, pgs. 90=103.
Williams “Advertising: the magic system,” in During, pgs. 320-338.
Fowles, “Advertising’s Fifteen Basic Appeals,” from Petracca and Sorapure’s Common Culture.

Session Nine: (Advertising and Sexuality Group)
Advertising and Sexuality
Ross, “The Appeal of Pornography,” in During, pgs. 221-242.
Sedgwick, “Axiomatic,” in During, pgs. 243-271.

Session Ten: (Ethnography Group)
Doing Ethnography
Gamson, from Talking Politics, pgs. 1-29, 189-202
Borden and Abbott, “Ethnography,” from Research Design and Methods, pgs. 159-164
Willis, from Learning to Labor, How Working Class Kids Get Working Class Jobs, Preface (By Aronowitz), 1-9, and 200-221.
Fantasia, “The Measures Taken: Some Notes on Methodology,” from Cultures of Solidarity, pgs. 247-254
Terkel, “Introduction,” from Working: people talk about what they do all day and how they feel about what they do.

Session Eleven: (Ethnography Group)
The Consumption of Art and Leisure
Clifford, “On Collecting Art and Culture,” in During, pgs. 49-74
Bourdieu, “How can one be a sports fan?” in During, pgs. 339-356
Morris, “Things to do with shopping centers,” in During, pgs. 295-319.

Session Twelve: (Landscape Group)
Landscape
Donald Meinig, The Interpretation of Ordinary Landscapes

Session Thirteen: (Landscape Group)
Landscape
Soja, “History: Geography: Modernity;” in During , pgs.135-150
De Certeau, “Walking in the City,” in During, pgs. 151-160
Foucault, “Space, power and knowledge,” in During, , pgs. 161-169

Final Session:
Presentations, final paper/project due


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