Management Guide: Customer Relationship Management

CRM is a corporate philosophy because it is a fundamental approach to doing business. That approach is to be customer-focused and customer-driven, running all aspects of your business to satisfy your customers by addressing their requirements for products and by providing high-quality, responsive service.

 

CONTENTS

 

Customer Relationship Management

All About CRM

Implementing CRM

CRM 2002 Vendor Guide (by Gartner)

 

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Case Studies

ROI on Marketing Initiatives

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Links

Executive Guide to CRM

CRM Forum

CRMGuru.com

SearchCRM.com

CRM Research Center

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Management Home

 

Updated on July 2, 2003

 

© Copyright 2003 Allan Low. All rights reserved. Reproduction of this Web Site, in whole or in part, in any form or medium without express written permission from the author is prohibited.

 

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