Marketing Automation Vendors
CRM
Telephony and Infrastructure Providers
Voice
Technologies/Speech Recognition
For an
overview of the vendors and a list of the associated Gartner research, see
Research Note M-16-1211, "Marketing Magic Quadrants — Diversity Rules the
Day," April 2002.
The CRM
marketing vendor landscape is highly fragmented among five basic areas:
|
CRM
analytics suites |
Customer
relationship optimization (CRO) |
E-marketing |
Marketing
resource management (MRM) |
Partner
relationship management (PRM) |
|
Blue
Martini Software Data
Distilleries E.piphany
Kana NCR
Teradata Norkom
Technologies PeopleSoft
Quadstone
SAP SAS
Institute Siebel
Systems SPSS Unica |
Aprimo Chordiant
Software Data
Distilleries E.piphany
Kana NCR Norkom
Technologies PeopleSoft
Protagona
Worldwide SAP SAS
Institute Siebel
Systems SLP
InfoWare Unica Xchange |
Art
Technology Group (ATG) Blue
Martini Software BroadVision
E.piphany
Kana Net
Perceptions Oracle PeopleSoft
(Annuncio) Responsys
(hosted) Revenio
SAP Siebel
Systems Vignette |
Aprimo Artesia
Technologies AssetLink
Citat
(Europe) Elateral
KickFire
SmartPath
Veridiem
|
Allegis
BigMachines
Blue
Martini Software ChannelWave
Software Click
Commerce Commergent
Technologies HAHT Commerce
InfoNow
i2
Technologies Invensys
CRM MarketSoft
Partnerware
Siebel
Systems Webridge |
Gartner tracks more than 75
vendors in the marketing automation market, of which between 45 and 50 appear
in Magic Quadrants. In addition, Gartner does not maintain a Magic Quadrant for
several other categories of marketing vendors:
|
Ad
management services |
Affiliate
marketing |
Business
intelligence software |
Customer
feedback systems |
|
24/7
Real Media DoubleClick
ValueClick
|
Commission
Junction LinkShare
ValueClick |
Business
Objects Cognos MicroStrategy |
Recipio
Respond
InfoSTEP |
|
Campaign
management |
Customer
analysis software |
Customer
profitability analysis |
Customer
profitability analysis for financial services |
E-marketing
suites |
|
Aims-Software
Identex
Aprimo Kana
(Broadbase) Chordiant
Software E.piphany
MarketFirst
Software Marketic
NCR NuEdge
Systems Oracle Protagona
SAS Siebel
Systems Unica Xchange |
Kana
(Broadbase) Data
Distilleries E.piphany
Gemplus
(SLP Infoware) HNC
Software IBM NeuralWare
Norkom
Technologies Personify
Protagona
Quadstone
SAS
Institute Synes SPSS Unica |
ALLTEL
Information Systems/PMG Systems Armstrong
Laing Coreprofit
HNC IPS-Sendero
Oracle PeopleSoft
SAS Sedona Teradata,
a division of NCR Unisys WebTone
Technologies |
Alltel
(PMG) CorePROFIT
Solutions IPS-Sendero
Sedona Unisys WebTone
Technologies |
Art
Technology Group (ATG) Blue
Martini Software BroadVision
E.piphany
Vignette |
|
E-mail
marketing |
Integrated
interactive marketing suites |
Personalization
software |
Web
measurement software |
Customer
data providers |
|
BoldFish
CheetahMail
Digital
Impact Lyris
Technologies L-Soft
International SilverPOP
Socketware
(Accucast) YesMail
|
Art
Technology Group (ATG) Blue
Martini Software BroadVision Vignette |
Macromedia
Net
Perceptions Revenio
Verbind |
Accrue
Software Sane
Solutions SPSS Visual
Insights WebTrends |
Acxiom CACI
International Claritas/VNU
Dun
& Bradstreet Experian
Information Solutions |
Source
: Gartner
****
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