EXPERIENCE

Philip Morris USA, Richmond VA: Assistant Brand Manager - Basic

7/2004 to Present

·      Developed and executed 10+ successful direct-mail marketing campaigns, resulting in measured gain in market-share.

·      Managed the 2004, 2005 and 2006 Basic ‘Best Things’ Catalogs, including program analyses, creative development, item selection and purchasing, fulfillment, inventory and customer relationship strategies. Resulted in significant annual participation and increased loyalty. 

·      Executed 1 sweepstakes and 2 contest programs to create brand buzz and generate new adult smoker names.

·      Managed the creative development and deployment of the Basic 2005 and 2006 Point of Sales look.

·      Performed extensive syndicated (IRI) and consumer data analyses for tactical and strategic planning and review. 

·      Led weekly cross-functional meetings to coordinate efforts between brand, fulfillment, forecasting, finance, purchasing, packaging and trade-marketing/field sales force functions.

·      Co-instructed 8 training sessions in a seminar for new hires on the principles of brand management.

·      Participated actively in Indiana University, University of Virginia and MBA Consortium recruiting efforts.

 

Braun Consulting Inc. (now Fair Isaac), San Francisco CA: Senior Consultant

1/2000 to 1/2002

·      Led 3 cross-functional teams concurrently to design and implement America’s first Independent Medical Review System; resulted in the quickest and most successful implementation the client had ever benchmarked.      

·      Taught functional and technical CRM concepts in a seminar to 30+ co-workers ranking from Associate-Consultants to Senior Managers.

·      Featured in company quarterly newsletter, The Braun Consultant, as an outstanding consultant.

 

Ernst & Young LLP, Indianapolis IN: Management Consultant

8/1998 to 12/1999

·      Led a team of 4 consultants to manage a global 600-person Enterprise Resource Planning system implementation; delivered accurate and concise weekly reports to client top management.

 

EDUCATION

Kelley School of Business – Indiana University, Bloomington IN

GPA: 3.6

5/2004

Master of Business Administration, major: Marketing

·      President, Asian MBA Association – Managed and executed the following:

·      Inaugural Kelley Asia Business Conference, with over 200 participants, including 8 top-level executives from global 100 companies.

·      4 cultural awareness events with an average of 300 participants for each event.

·      Governance of all Kelley student-run clubs, as 1 of 14 voting members of the Student Government.

·      Faculty selected Member, Consumer Marketing Academy (Intensive CPG marketing immersion for 2 years).

·      CIBER Award recipient for an 8-week long exchange to China.

 

Krannert School of Business – Purdue University, West Lafayette IN

GPA: 3.6

8/1998

Bachelor of Science in Management, major: Accounting / minor: Management Information Systems

·      Dean’s list for every semester.

·      Concertmaster, Purdue Symphony – Led a group of 50+ musicians to become the top-ranking university ensemble within our division in the State of Indiana.

·      Committee Member, Golden Key National Honor Society.

 

OTHER

·      Notable computer skills include: IRI/Capstone, SQL, Essbase and other data-analysis tools, SAP R/3 (Certified) and Clarify (Certified).

·      Member of the Board of Directors for Richmond Philharmonic Orchestra, responsible for overseeing strategic development and marketing efforts.

·      Concert Violinist - Performed internationally with legendary musicians including Isaac Stern.

·      Native English and Chinese speaker.