| A name you
choose for yourself that lets you get into certain places on the
Web. It is usually what people know you as in
chatrooms, or the part of your email
address before the @.
In Web marketing, a unique user is, for a specified period of time
such as a day or month, an individual that has visited a Web site or
received specific content, such as ads, e-mail, or newsletters. For
a unique user on a Web site, unique user information consists of, at
least, the IP address associated with their computer and a further
ID such as a browser ID. Since more than one person may use a
computer, other information, such as a user ID and password may be
required to ensure that each unique user is being counted. Marketers
and Web site owners track unique users to determine how many people
see their content within a given period of time. The number of
unique users that are served specified content is referred to as
that content's reach. |
